District Sales Lead - Brush

Job Description

Posted Tuesday, August 19, 2025 at 4:00 AM

With a dedication to our people and our products, The Honickman Companies® are collectively one of the largest independent beverage employers in the country. Our Pepsi business includes distribution for brands like Pepsi-Cola, Starbucks, Lipton Teas, Gatorade, Evian and more, throughout the 5 Borough’s, Long Island, West Chester Co and Pennsauken NJ. If you are excited to work with some of the biggest brands in the world, in the biggest brand market in the world, come see what we have to offer.

a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. You will focus on growing and developing existing clients, as well as generating new business by identifying, implementing and executing new strategies.

The District Sales Lead (DSL) is responsible for leading a team of sales representatives (where applicable) to drive superior marketplace execution and customer service. The DSL will also be required to cultivate relationships and manage multiple priorities to make a positive business impact. The DSL has sales distribution responsibility for a given area by supporting the territory/distributor. This position supports a group of independent Distributors and or company territory by assuring trade performance, executional standards, sales initiative priorities and distribution goals are met on a period basis.

• Achieve period topline sales plan objectives.
• Partner with assigned independent distributors (if applicable), to achieve assigned location period goals.
• Maintain display standards for all lines of business.
• Meet targeted innovation goals and execute accompanying POS materials, such as shippers and racks to drive sales.
• Achieve targeted distribution goals for national and company brands.
• Work with distributors and company territory customers to achieved period priority display initiatives.
• Upsell products with existing accounts and sell product and portfolio benefits to gain new account distribution.
• Sell the placement of permanent, temporary, and promotional displays.
• Sell in the established cold drink bottle & can, and fountain programs available as a means of maximizing space and brand distribution.
• Sell in cups and CO2 generating incremental income.
• Direct and contribute to store resets as a means of maintaining product displays standards and plan‑o‑gram integrity.
• Solicit placement of marketing equipment and cooler resets.
• Responsible for the sell in, survey and execution of local and national FTN equipment in their defined territory against specified monthly/yearly targets. Includes selling opportunities for cups and CO2 generating incremental income.
• Monitor execution and control of promotional activity in all channels within DSL territory.
• Perform quarterly review of Banner account CDA compliance.
• Inspect the marketplace to ensure that all merchandising objectives are achieved.
• Responsible for periodic audits of prestige accounts in their defined territory, ensuring that defined brand and equipment standards are being adhered to.
• Communicate daily with PSRs (if applicable) regarding promotional activity, period priorities and opportunities in the marketplace.
• Coach and lead PSRs on period goals and development opportunities, (if applicable).
• Coordinate Distributor route surveys to ensure thorough and accurate execution of period priorities and weekly sales activity. Conduct Distributor Business Reviews (if applicable), in conjunction with GM & ASM.
• Complete store audits and PSR route rides weekly. Daily utilization of iDig reporting to strategically assess how to increase sales and distribution in each of the DSLs respective distributor areas or company territories.
• Complete weekly reports on account sales call goals.
• Collect delinquent monies owed, including vending and product bills for their respective
• Performs other duties as required.

• Bachelor’s degree preferably in Sales, Marketing or Business.
• Must maintain a valid driver license with satisfactory driving record.
• Minimum of 3 years of industry sales…