CRM Analyst - NHL

Overview

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The Florida Panthers enter the 2025-26 season as the two-time defending Stanley Cup Champions, having gone to the Stanley Cup Final in each of the past three seasons. The National Hockey League’s southernmost team, the Panthers have reached the postseason in a club-record six consecutive campaigns. The Panthers operate four facilities in Broward County, Florida:
Amerant Bank Arena in Sunrise, the Panthers Ice Den in Coral Springs, the new state-of-the-art practice facility Baptist Health Ice Plex in Fort Lauderdale, as well as the renovated War Memorial Auditorium, which hosts concerts and events for the South Florida faithful.

An organization with deep roots in the community, the Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. Emphasizing a culture of selfless service both on and off the ice, the Panthers pillar program Heroes Among Us honors a United States military veteran at every game and the Florida Panthers Foundation has four main focuses including veterans affairs, children's health and education, raising awareness for the endangered Florida panther and growing youth hockey.

Job Title: CRM Analyst

Department: Panthers Insights

Reports To: Director, Business Intelligence

FLSA: Exempt

Employment Type: Full-Time

Location: Amerant Bank Arena

As a CRM Analyst, you will play a key role in supporting our CRM operations, leveraging your expertise in Salesforce and SQL to analyze data, optimize processes, and drive business insights. You will work closely with cross-functional teams to ensure the successful implementation and utilization of Salesforce CRM, while also utilizing SQL to extract, manipulate, and analyze data to support strategic decision-making.

Specific duties include but are not limited to:

• Assist in the implementation and configuration of Salesforce CRM, including customization, data migration, and user training.
• Develop and maintain reports and dashboards in Salesforce to provide insights into key CRM metrics and performance indicators.
• Utilize SQL to query databases, extract data, and perform analysis to support CRM initiatives and business objectives.
• Assist in data cleansing, deduplication, and normalization efforts to ensure data integrity and accuracy within Salesforce CRM.
• Collaborate with stakeholders to gather requirements, identify opportunities for process improvements, and implement solutions within Salesforce.
• Provide support and troubleshooting assistance to Salesforce users, addressing issues and ensuring smooth CRM operation.
• Assist in the development and execution of CRM campaigns, including email marketing, lead management, and customer segmentation.
• Stay informed about industry trends, best practices, and new features within Salesforce and SQL to continuously improve CRM effectiveness.
• Support ad-hoc analysis and projects as needed to support the broader CRM and marketing teams.
• Develop and maintain automations within CRM using Salesforce Flow
• Manage integrations within CRM including Formstack, Docusign, Tableau, and Marketing Cloud.

• Bachelor’s degree in business, Information Systems, Computer Science, or related field.
• 1 year of experience working with Salesforce CRM, including configuration, reporting, and user support.
• Proficiency in SQL with the ability to write complex queries to extract, manipulate, and analyze data from databases.
• Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud) is a plus.

This is an exempt (salary) position. Must be able to work flexible hours, nights, weekends, and holidays.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers Ice Den, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or…