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Job Description & How to Apply Below
Location: Town of Florida
Global Insight Manager (F/M)- - - - - - - - - -
- -We are seeking a highly skilled and motivated Insight Manager to join our dynamic team. The successful candidate will be responsible for driving insights that inform strategic decision-making and optimize our customer-centric approach. This role demands a strategic thinker who thrives in fast-paced environments and can effectively communicate complex data in a clear and actionable manner.
** Data Collection and Analysis:
*** Lead the collection and analysis of consumer data to understand needs, expectations, and behaviors.
* Utilize both qualitative and quantitative research techniques, including surveys and focus groups.
* Proactively use multiple sources of inspiration for identifying customer insights adapted to context (market research, social media, NPS verbatims, CES data & reports, visits to car/truck shows, ratings and reviews, etc.), and consolidate these data from various sources into synthesized insights.
** Strategy Definition:
*** Implement strategies based on insights to optimize products, services, and customer relations.
* Develop data-driven recommendations to enhance marketing and communication efforts.
* Generate and/or validate customer insights at the early stage of the Offer to Market (O2M) process.
** Survey Organization:
*** Define and organize consumer studies and surveys that yield actionable insights for marketing and communication teams.
* Collaborate with cross-functional teams to ensure survey methodologies align with business goals.
* Collect stakeholders' needs (across functions and regions) and engineer them into accurate research questions.
** Trend Monitoring:
*** Monitor shifts in consumer perceptions and brand image to inform ongoing marketing efforts and strategic initiatives.
* Conduct competitive analysis to identify trends and opportunities for growth.
* Lead/conduct studies independently: consumer journey, brand tracking, U&A, segmentation, NPS, etc. Translate trends, attitudes, and behaviors into business implications and provide actionable insights.
** Communication & Reporting:
*** Create insightful reports and presentations that effectively communicate findings to stakeholders.
* Develop executive summaries that highlight key insights and actionable recommendations.
* Ability to challenge and influence stakeholders with data-driven recommendations.
** Stakeholder Engagement:
*** Foster collaboration between departments to translate insights into practical applications.
* Present insights to senior leadership and influence decision-making processes.
* Lead regional research consolidation and collaborate with cross-functional teams to develop and execute research plans.
** Project Management:
*** Oversee research projects, including timeline management, vendor selection, and budget control.
* Ensure adherence to quality standards throughout the research process.
** Continuous Improvement:
*** Advocate for best practices in data collection and analysis to enhance the insight generation process.
* Stay updated on industry trends, tools, and methodologies to continuously improve insight capabilities.
*** TO BE SUCCESSFUL, YOU WILL LIKELY HAVE…
**** Bachelor's degree in Business, Marketing, Statistics, or a related field.
* 5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.
* Proven expertise in market research and insight management.
* Strong understanding of customer-centric approaches and digital analytics.
* Proficient in Excel, Power BI, and Tableau for data analysis and visualization.
* Excellent communication skills, both verbal and written, with the ability to present insights succinctly.
* Strong analytical and problem-solving skills.
* Ability to translate complex data into actionable insights.
* Advanced proficiency in English is required.
Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will be supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will be defined individually.
Your skills, curiosity, and analytical rigor and/or your ability to…
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