National Sales Director-Orlando Fl

National Sales Director – Orlando, FL – U.S. Law Shield®

Apply now to join the U.S. Law Shield® team and help protect communities across the United States.

U.S. Law Shield® was founded in 2009 to provide legal defense for self‑defenders. Since expanding beyond Texas, we protect over 2 million people in 46 states, helping them maintain safety and confidence in their daily lives.

The National Sales Director defines and executes the company’s national sales strategy to achieve revenue targets, expand market share, and support long‑term growth. The incumbent leads, mentors, and motivates a high‑performing national sales team while ensuring cross‑functional alignment with executive leadership.

• Develop and implement regional sales plans focused on profit, sales, and market share goals.
• Analyze sales data, market trends, and competitor activity to identify new business opportunities and adjust strategies.
• Manage and forecast national sales projections, growth strategies, and account acquisition plans.

• Lead, mentor, and coach Regional Sales Managers and the national sales force to optimize performance and professional development.
• Establish clear sales goals, performance metrics, and accountability standards across all regions.
• Conduct regular performance reviews and implement corrective action plans when necessary.
• Drive adoption of best‑practice sales methodologies for both B2B and B2C product lines.

• Directly engage with key national accounts and strategic partners to build and maintain long‑term relationships.
• Identify and secure new major accounts and distribution channels in collaboration with Regional Managers.
• Represent the company at major industry events, conferences, and trade shows.

• Provide accurate and timely reporting of sales performance, pipeline health, and forecasts to the Executive Leadership Team.
• Monitor KPIs, track sales activities, and develop dashboards to ensure visibility into sales performance by state and region.

• 7–10+ years of progressive sales experience.
• 3–5 years in sales leadership, field management, or regional management.
• Experience managing multi‑state or multi‑territory field teams.
• History of coaching, performance management, and talent development.
• Experience leading field sales teams of 25–50+ representatives.
• Experience running remote, distributed teams.
• Bachelor’s degree highly preferred.
• Strong understanding of CRM systems and demonstrated proficiency.
• Account management experience.
• Ability to lead and develop high‑performing sales teams.
• Strong communication, strategic thinking, and problem‑solving skills.

• Proficiency in Microsoft Office Suite.
• CRM experience (required).
• Point‑of‑Sale (POS) system experience.
• Experience in B2B and B2C sales environments.
• Familiarity with forecasting models and KPI management.

Field‑based leadership role requiring frequent travel; up to 50% travel (approximately two trips per month). Standard business hours with flexibility for urgent sales matters and travel schedules.

Seniority level:
Director

Employment type:

Full‑time

Job function:
Sales and Business Development

Industries:
Legal Services

Location:

Orlando, FL

Salary: $–$