Regional Sales Director | South

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Roland Foods, LLC, based in New York City, is an importer and distributor of high‑quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the company supplies exceptional specialty foods primarily under the Roland brand. The company serves the food service, retail, and industrial channels worldwide. Food service is the heart of the business, with the Roland® brand one of the industry’s most respected back‑of‑house brands.

Roland Foods offers a wide range of products, from French Dijon mustard and Israeli couscous to Thai fish sauce and Mexican salsa macha, sourcing ingredients from the best places for flavor, quality, authenticity, and creativity.

The Regional Sales Director (RSD) is a quota‑carrying sales and leadership position for the South region. The ideal candidate is a motivated and experienced sales professional who can deploy the right talent, drive accountability, maximize regional growth, and execute corporate sales strategies while leading a high‑performing team.

Remote role; expected to be local to the South of the U.S.

• Oversee the selling process and sales team to deliver net sales expectations
• Focus on Tier 1 customer accounts through interactions with customer leadership teams, buyers, category managers, and other decision makers to drive growth
• Assist the regional team in developing individual sales plans to achieve overall regional growth targets
• Coordinate with local and regional distributors to effectively service operators while maintaining exceptional service levels
• Manage existing and new customer programs such as pricing, rebates, and sampling
• Collaborate and partner with internal teams (Strategy, Revenue Management, Strategic Sourcing, Supply Chain) to develop sales strategies and solutions
• Participate in demand planning to monitor forecast versus plans
• Identify when plan adjustments are needed based on monthly and quarterly sales volumes
• Provide ad‑hoc reports and presentations for sales leadership
• Review monthly and quarterly sales volumes versus the plan for each market
• Cultivate and manage profitable relationships with customers
• Engage sales leadership as necessary (e.g., bring in SVP of Sales, CSO, CEO, Marketing, Culinary Teams)
• Develop a clear understanding of the customer’s organizational/decision‑making structure to maneuver effectively within the organization
• Deliver customer business reviews and category performance presentations
• Participate in long‑term planning and execution with customer leadership
• Communicate with Executive Leadership, Strategy, Revenue Management, Strategic Sourcing, Supply Chain, and People and Culture to lead aligned execution of how Roland Foods goes to market
• Represent the West regional sales team by understanding day‑to‑day details and customer interactions to help develop and influence strategic decisions that affect the company
• Deploy team resources and talent to maximize effective business plan delivery across National Accounts, National/Regional distributors, and street business customers
• Actively look for business development opportunities and coordinate approach accordingly (e.g., private label, cross‑business/channel); hunting mindset required
• Provide insights from the sales field back to the Strategy and Supply Chain teams
• Build and maintain a strong team culture to boost morale across the organization
• Set and communicate clear objectives for the team and individual members
• Manage team budgets for salaries, travel, and entertainment
• Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit
• Provide the foundation for team effectiveness by creating and maintaining team processes
• Apply training and coaching effectively for individual and team development
• Complete performance evaluations for direct reports

• Delivery of the business plans across customers to meet or exceed regional net sales targets
• Individual quota attainment for new opportunity wins
• Management capability (organizational health, attrition…