Vice President, Global Commercial Growth Lead

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

As part of the Data & Tech commercial practice, the VP, Global Commercial Growth Lead will be responsible to partner with Global Client teams, New business teams, Commercial teams, Agency & Solutions teams in building and negotiating commercial proposals on New Business and Key Groupe Clients, contribute actively into the commercial strategy and framework ensuring ‘easy to buy’ proposals, as well as ensure that Regional needs are supported.

The role includes oversight of various platforms & capabilities such as Growth OS, Connected , Core AI, DSAI work, Performance Products (all part of Connected Media), as well as Production and Creative capabilities.

• Contribute to Groupe Platform & capabilities commercial strategy in line with the Global roadmap in partnership with the Solutions team
• Lead the development and selling of performance-based commercial models for new business demonstrating data, technology, and platform capabilities in partnership with Solutions, Commercial, New Business & Agency teams
• Identify and lead growth opportunities across Key Groupe Clients, tied to clear business outcomes and monetization potential in partnership with Solutions, Commercial, Client & Agency teams
• Develop case studies and commercial storytelling that showcase the performance impact of Publicis' platforms and solutions on client business outcomes, via measurable efficiency and effectiveness KPIs and revenue uplift modelling.
• Create and codify repeatable frameworks, and narratives to accelerate the commercialization of our platforms & capabilities and elevate solutions selling across Publicis Groupe.
• Serve as commercial subject matter expert in cross-functional initiatives, new business pitches, client-related requirements and go-to-market strategies.
• Provide guidance and oversight on contract negotiations and commercial constructs, ensuring scalable pricing strategies and compliance with legal frameworks.
• Own & cultivate relationships with internal and external partners
• Share insights & takeaways across client briefs, escalate any gap
• Share standard processes and train the commercial community, as well as participate in the broader organisation upskill.

• Increase in revenue and margin improvement through the adoption of Publicis platforms and commercial frameworks.
• Improved speed and consistency in commercial proposal development and conversion.
• Elevated client satisfaction and business impact of Publicis capabilities & solutions.
• Clear contribution to the Groupe’s transformation into a platform-powered company.

• Trusted commercial strategist with deep understanding of media, data, and technology sectors. Production & Creative previous exposure is a plus.
• Proven track record in designing and closing commercial deals, including client facing negotiation.
• Expert at simplifying complex commercial constructs through packaging, balance in technical language used, always protecting the Groupe exposure
• Adept at balancing innovation and scalability in commercial constructs.
• Skilled collaborator able to work across matrixed global organizations and influence at the highest levels.
• Passionate about solving complex client challenges with creativity, clarity, and a performance outlook.

Leadership

Drives transformation and commercial impact. Navigates ambiguity and complexity with confidence.

Change Agent

Champions innovative business models and challenges legacy approaches. Builds client centric proposals always tied to performance and business outcomes.

Communication, Connector & Collaborator

Influences internal and external partners. Brings together diverse capabilities into cohesive…