Head of Performance Marketing

Flex is a growth-stage, NYC headquartered Fin Tech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense.

We are hiring a strategic and analytical Growth leader to build our direct‑to‑consumer marketing strategy, focused on growing adoption outside of our property network. Reporting to our CMO, you and your team will own and scale all performance marketing efforts across channels with accountability from end to end conversion.

• Partner with analytics to build attribution and incrementality testing frameworks.
• Deeply understand the Flex business and unit economics to lead budget planning, forecast, and set aggressive targets.
• Move fast to drive Out Of Network growth—standing up and optimizing channels (digital, podcast, TV, etc.) continuously testing creatives, messaging, and audience targeting to improve performance.
• Define and track key performance metrics using tools like Amplitude, Singular, and Sigma to make data‑driven marketing decisions.
• Collaborate with product to build and execute referral programs and optimize the end‑to‑end experience.

• 10+ years of experience in growth marketing or performance marketing.
• Proven track record of building and scaling growth marketing in a high‑growth D2C business, ideally in the fintech space.
• Experience with a variety of channels with strong expertise in digital marketing.
• Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive growth.
• Desire for a fast‑paced, entrepreneurial, and collaborative environment.
• High attention to detail, including precise and effective communication with senior stakeholders.
• Coach‑player mindset—ability to build a high‑performing team while getting hands‑on.

Base salary range 235,000–264,000 for full‑time U.S. positions.

• Competitive medical, dental, and vision available from Day 1.
• Company equity.
• 401(k) plan with company match (match kicks off at the beginning of 2026).
• Unlimited paid time off + 13 company paid holidays.
• Parental leave.
• Flex Cares Program.
• Free Flex subscription.

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self‑aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the U.S., Australia, Canada, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal‑opportunity workplace.

As set forth in Flex’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.