Specialist, Business Development

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the Play Station Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth.

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Sony Corporation of America (SCA) is seeking a Specialist, Business Development to join the Business Development team within SCA’s Personal Entertainment Business (PEB) department. Reporting to the Senior Director, Personal Entertainment Business, the Specialist will play a key role in supporting the growth and execution of strategic business initiatives across the PEB team. This position bridges business development, brand development, and cross‑functional collaboration—supporting market expansion efforts, partnerships and strategic projects that drive long‑term business impact.

This is an open position suited for a self‑starter who thrives in a dynamic, matrixed environment. The ideal candidate will demonstrate strong analytical, organizational, project management, and interpersonal skills, with the ability to manage multiple priorities across business and marketing functions.

This position will be on a Hybrid Schedule with 2‑3 days per week onsite in the NYC or Culver City office.

• Support the development, evaluation, and execution of business development initiatives aligned with PEB growth priorities.

• Collaborate cross‑functionally with Product Planning, Marketing, Creator, Regional and Legal teams to ensure cohesive strategies and implementation.

• Serve as a lead in relationship management with internal stakeholders across regions and business units and external partners (where assigned).

• Track and analyze performance of ongoing business initiatives.

• Conduct market and competitive research to support the evaluation of new partnership opportunities, emerging trends, and innovation areas.

• Prepare and refine business proposals, partner presentations, and legal NDAs to support decision‑making and strategic alignment.

• Perform and own key team operational tasks essential to strategy and business development functions, including meeting minutes, call scheduling, and legal/contract trafficking.

• Partner with the Brand Development team on strategic campaigns and partnership activations that strengthen Sony Audio’s market presence.

• Contribute to developing brand‑aligned go‑to‑market approaches for initiatives such as 360 VME, emerging creator platforms, and more.

• Assist in the coordination and delivery of co‑marketing programs, asset development, and brand storytelling across channels.

• Support the Senior Director in driving organizational initiatives and operational alignment across the PEB leadership team.

• Assist in preparing agendas, meeting recaps, business updates, reports, and presentations for executive leadership.

• Contribute to overall team efficiency through coordination of key workflows, meetings, and communications.

• Provide administrative support to the team and leadership on budget management across verticals of business operations.

• Monitor and report on key activities and milestones on a weekly and monthly basis.

Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above.

• Bachelor’s Degree in Business, Marketing, Strategy, Communications, or a related field.

• Minimum of 2‑4 years experience in a combination of business development and/or business development support, and/or marketing, strategy related functions.

• Proven ability to work cross‑functionally and manage multiple priorities in a fast‑paced environment.

• Strong analytical and research skills; ability to synthesize insights and present…