Associate Director, Strategy

Associate Director, Strategy

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high‑stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me‑too” product into “yes‑please.”

Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point‑of‑care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy; here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry‑leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.”

Associate Director, Strategy is where you’ll start, but we’re always planning for where you’ll go.

How you’ll grow with us:

• As needed, contributing to the development of project‑assigned analysts
• Managing small, non‑complex projects independently and successfully
• Managing internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross‑departmental processes and hand‑offs (e.g. Creative, Client Services, Media, Program Management, and Technology)

How You’ll Strengthen The Team

• Collecting and synthesizing data with or without analyst support
• Planning, organizing and delivering complete pieces of analyses
• Developing meaningful or noteworthy insights
• Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy
• Presenting findings to internal teams and clients

• Strong analytical/logical thinking
• Structured problem solving approach to address complex strategic/management issues
• Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles; familiarity with internet sector statistics and trends)
• Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)
• Familiarity with different digital channels (e.g., web, mobile, CRM, social media, search)
• Familiarity with digital analytics tools (e.g., Google Analytics, online buzz monitoring)
• Developing action‑oriented strategies that provide the foundation for execution; experience with implementation‑oriented projects
• Client relationship development and management
• Experience in healthcare is a plus

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off. The Company anticipates the Final date to receive applications for this job posting will be 01/16/2025.