Demand Generation Specialist

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In today's economy, an increasing number of workers are choosing to freelance. By 2027, half the U.S. workforce will be independent contractors. Yet there is no system of record for this vast self-employed community and the legions of businesses that increasingly rely on it. Wingspan is the first contractor management platform designed to make onboarding, payments, and compliance easy for flexible work.

The Demand Generation Specialist will be a key player in driving Wingspan's new customer acquisition. In close partnership with Marketing and Sales, you'll help launch campaigns and execute programs that drive awareness, engagement, and conversion. You'll be responsible for launching and analyzing multi-channel initiatives across webinars, events, email, web and paid media to generate pipeline. This role is ideal for a versatile marketer who is eager to try new initiatives and measure impact.

• Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising.
• Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers.
• Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution.
• Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution.
• Coordinate logistics and promotional efforts for industry events and conferences.
• Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement.
• Maintain and segment contact lists within Hub Spot and ensure seamless lead flow integration with Salesforce for the sales team.
• Stay current with demand generation best practices, B2B marketing trends, and platform updates.

• Ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads.
• Proficiency with marketing automation, lead tracking, and reporting.
• Familiarity with paid media platforms (e.g., Google Ads, Meta, Tik Tok) and budget management.
• Metrics-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations, and own the outcome.
• Self-motivated and adaptable:
  You are scrappy and have a bias for action. You thrive in a fast-paced environment at a high-growth tech company.
• Bonus - Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification.

• 1-4 years of Marketing experience in a B2B SaaS company
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with Hub Spot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools.
• Strong verbal and written communication skills
• Ability to leverage data to proactively identify opportunities and drive impactful results
• Authorized to work in the United States

• At Wingspan, we pride ourselves on offering a competitive and comprehensive compensation package that reflects our commitment to attracting top talent. The annual base salary for this role ranges from $70k-$80k, and is accompanied by a target equity package and an extensive suite of benefits, including medical, dental, and vision insurance. All figures cited are in USD and pertain to workers located in the United States.
• We understand that each candidate brings a unique combination of skills, experience, and qualifications to the table, which is why we tailor our compensation packages based on factors such as expertise, years of experience, certifications, and other factors.
• Join us in our mission to innovate and excel, knowing that you will be valued and recognized for your job-related knowledge, skills, and experience. Our comprehensive benefits and rewards are designed to help you thrive both professionally and personally, as we work together to shape the future of our industry.

• Unlimited vacation
• Competitive stock option package
• $300 one-time WFH stipend
• Medical, dental, and vision benefits
• Top of the line 14" Macbook Pro
• Travel stipend for team off-sites
• 401k Matching
• Wellhub, fitness benefit

We appreciate candidates who are open and honest about what they're looking for so we can ensure it's a fit on both sides.

Wingspan does not accept agency-provided resumes from recruitment firms we do not partner with, and any unsolicited resumes sent to our job-related emails or staff will not result in charges to Wingspan.

At Wingspan, we are an equal opportunity employer passionately dedicated to fostering a diverse and inclusive workplace. We wholeheartedly believe that embracing diversity of perspectives and backgrounds is essential to building the best products and providing delightful…