Senior Manager, Field & Trade Operations

Senior Manager, Field & Trade Operations

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HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets.

As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

This role is responsible for developing, executing, and optimizing trade and field marketing programs that drive brand visibility, retailer engagement, and sales growth. It serves as the strategic lead for creating scalable tools, resources, and activation frameworks that empower field teams and retail partners to deliver best-in-class consumer experiences.

Support the Field and Trade Operations function to enable the effective planning, development, and optimization of trade marketing programs within regulated partnerships. Serve as the operational backbone for field activities, ensuring programs are delivered on time, within budget, compliant with applicable regulations, and aligned with the strategic objectives of the company. The ideal candidate will be proactive, detail-oriented, with experience in field operations, partner coordination, and data-driven program optimisation.

• Design and implement trade and field marketing programs aligned with brand objectives and annual operating plans (AOP).
• Assist in planning and coordinating field execution of trade marketing programs, activations, and in-store materials within regulated partnership accounts.
• Create and maintain toolkits, playbooks, and digital assets to support field teams and retail execution.
• Maintain commercial field calendars, activity trackers, and communications to ensure timely and accurate execution across markets.
• Monitor field program readiness (POS materials, in-store displays, digital assets) and coordinate replenishment and replacements as needed.
• Develop project plans, timelines, budgets, and SOWs; monitor spend and provide variance analysis to the VP of Trade Marketing.
• Prepare progress reports, dashboards, and KPIs on field execution, retailer compliance, promotional uplift, and trade spend accuracy.
• Maintain centralized documentation, playbooks, and SOPs for field operations; ensure version control and accessibility.
• Support regulatory review processes for trade promotions to ensure compliance with laws, industry rules, and internal policies.
• Partner with Sales, Brand Marketing, and Operations to ensure seamless execution and alignment.
• Facilitate communication between the VP of Trade Marketing and regional/field teams to resolve issues quickly and maintain program integrity.
• Collect, organize, and analyse field data (audits, promotional compliance, and retailer feedback) to identify gaps and opportunities.
• Support the formulation of recommendations to optimize future field programs and ROI.
• Assess and flag opportunities to optimize ROI, leveraging data-driven insights to support decision-making.
• Identify potential risks in field execution (logistics delays, misaligned messaging, regulatory issues) and upgrade with proposed mitigations.

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in trade or field marketing, preferably in CPG or cannabis industries.
• 4-6 years of experience in field marketing, trade operations, channel development, or sales support; experience in regulated industries is a plus.
• Strong project management and organizational skills.
• Proficiency in marketing analytics and budget management.
• Excellent communication and stakeholder management abilities.
• Analytical mindset with proficiency in data analysis and reporting.
• Familiarity with trade spend, promotions, POS materials, and in-store execution processes.
• Willingness to travel as required.

• Strategic Thinking
• Cross-Functional Collaboration
• Data-Driven Decision Making
• Leadership and Team Development
• Adaptability in a fast-paced environment
• Operational Excellence

• Achievement of trade and field program KPIs.
• Budget adherence and cost optimization.
• Improved retailer engagement and program adoption.
• Positive ROI on marketing initiatives.
• Enhanced field team satisfaction and productivity.
• Operational efficiency and timely program execution.

This position has potential…