Product Marketing Manager - Fintech

Location: New York

** Product Marketing Manager - Fintech
***
* Location:

** New York City (Onsite 4 of 5 days per week)  
** Compensation:** $120,000 – $150,000 base salary
** About Money Lion
** Money Lion, a Gen Digital company is a leader in financial technology powering the next generation of personalized products and content — with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. Our mission is simple:
** to give everyone the power to make their best financial decisions.
** We serve millions of Americans through a seamless digital experience that combines innovative financial tools, engaging content, and personalized offers across our ecosystem. With over 1,100+ enterprise partners, Money Lion connects consumers to the financial products they need — when and where they need them.
** About the Role
** We’re looking for a strategic, insights-driven
** Product Marketing Manager
** to help shape the future of Money Lion’s financial products and drive real business impact.

As a PMM at Money Lion, you’ll sit at the intersection of
** customer insight, product strategy, and commercial growth** — ensuring that what we build not only meets customer needs but also drives business outcomes. You’ll translate market and customer demand into actionable strategies that guide the product roadmap, positioning, and go-to-market execution.

This is a high-visibility role for a marketer who thinks like a general manager — blending product sense, customer empathy, and commercial acumen to fuel Money Lion’s growth.

This role is
** onsite 4 days a week in our New York City office.
**** Key Responsibilities**
* ** Inform product strategy
** by surfacing market trends, customer insights, and demand signals to influence roadmap priorities and feature development.
* ** Own the go-to-market strategy
** for product initiatives — defining audience, value propositions, positioning, messaging, and adoption strategies.
* ** Serve as the voice of the customer and market** — turning qualitative and quantitative insights into clear guidance for product and business decisions.
* ** Shape product narratives and experiences
** that drive understanding, engagement, and long-term retention.
* ** Evaluate and size market opportunities
** to guide investment and prioritization across new and existing products.
* ** Partner cross-functionally
** with Product, Data, Growth, and Brand teams to connect the dots between customer need, product experience, and business performance.
* ** Track and measure impact
** of marketing and product initiatives to optimize for growth, customer value, and commercial outcomes.
** Who You’ll Partner With**
* ** Product:
** Translate customer demand into product opportunities and ensure our roadmap aligns with market needs.
* ** Growth Marketing:
** Identify and activate the highest-leverage channels and segments to drive adoption and revenue growth.
* ** Brand & Creative:
** Shape the product story across owned and paid channels to amplify resonance and differentiation.
* ** Data & Analytics:
** Uncover actionable insights to validate hypotheses, refine segmentation, and measure performance.
** About You**
* ** 5–7 years of Product Marketing experience
** in
** B2C fintech, consumer tech, or financial services.
*** Proven ability to connect
** customer insights to product strategy
** and business outcomes.
* Deep understanding of
** market dynamics, competitive landscape, and consumer behavior.**
* ** Strong commercial mindset** — you think in terms of impact, ROI, and strategic leverage, not just campaigns.
* ** Excellent storyteller and translator** — able to turn data and complexity into simple, motivating narratives for customers and stakeholders.
* ** Collaborative operator
** who thrives in cross-functional environments and can drive alignment without authority.#LI-DNIThe annual base salary for this position is expected to be between $120,000 to $150,000 . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a…