Director, Strategy
Listed on 2026-01-02
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Business
Business Management, Business Analyst
Location: New York
Company Description EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting-and staying-healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.Job Description THE POSITION: The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight.
As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
- Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.,
- Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
- Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
- Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
- Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
- Support manager and Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. [Requirement. Do not delete]
- All other duties as assigned [Requirement. Do not delete]
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources.
PEOPLE LEADER:
People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values. In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities:
- Responsible for and oversee their respective department.
- Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures.
- Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions.
The above list reflects the general details necessary to describe the…
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