Director, Business Development, Advertiser; Retail

Position: Director, Business Development, Advertiser (Retail)
Location: New York

This job is with The Trade Desk, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What You’ll Do

Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business

Drive revenue growth on the Trade Desk platform aligned to the unique business objectives of both the Retail Media Businesses as well as the Retail Brand Marketing group

Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations

Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform

Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts

Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising

Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole

Create and drive a strategic account plan to achieve revenue goals through existing business growth

Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations

Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

Who you are

You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder

8+ years' experience creating and building differentiated relationships with retailers

A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or Mar Tech industries

10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, Retailer client-side investment team, Retail Media Network, or DSP required

Brand and or Shopper marketing experience at a Consumer Packaged Goods company a plus

Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment, and measurement

Excel in collaboration across internal teams and stakeholders with proven results

Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership

A proven track record of:

Annual/Quarterly revenue growth across various industries and clients

Driving Brand investment and growth strategies to help large advertisers steal share of Wallet

Exceeding revenue targets consistently across multiple quarters

C-Suite Engagement:

Standing and delivering a C-Level strategy & narrative…