Product Marketing Manager - Fintech

Product Marketing Manager – Fintech at Gen

Location: New York City (Onsite 4 of 5 days per week)

Compensation: $120,000 – $150,000 base salary

About Money Lion:

Money Lion, a Gen Digital company is a leader in financial technology powering the next generation of personalized products and content — with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world‑class media arm. Our mission is simple: to give everyone the power to make their best financial decisions.

We serve millions of Americans through a seamless digital experience that combines innovative financial tools, engaging content, and personalized offers across our ecosystem. With over 1,100+ enterprise partners, Money Lion connects consumers to the financial products they need — when and where they need them.

About the Role:

We’re looking for a strategic, insights‑driven Product Marketing Manager to help shape the future of Money Lion’s financial products and drive real business impact. As a PMM at Money Lion, you’ll sit at the intersection of customer insight, product strategy, and commercial growth — ensuring that what we build not only meets customer needs but also drives business outcomes. You’ll translate market and customer demand into actionable strategies that guide the product roadmap, positioning, and go‑to‑market execution.

This is a high‑visibility role for a marketer who thinks like a general manager — blending product sense, customer empathy, and commercial acumen to fuel Money Lion’s growth.

• Inform product strategy by surfacing market trends, customer insights, and demand signals to influence roadmap priorities and feature development.
• Own the go‑to‑market strategy for product initiatives — defining audience, value propositions, positioning, messaging, and adoption strategies.
• Serve as the voice of the customer and market — turning qualitative and quantitative insights into clear guidance for product and business decisions.
• Shape product narratives and experiences that drive understanding, engagement, and long‑term retention.
• Evaluate and size market opportunities to guide investment and prioritization across new and existing products.
• Partner cross‑functionally with Product, Data, Growth, and Brand teams to connect the dots between customer need, product experience, and business performance.
• Track and measure impact of marketing and product initiatives to optimize for growth, customer value, and commercial outcomes.

• Product:
  Translate customer demand into product opportunities and ensure our roadmap aligns with market needs.
• Growth Marketing:
  Identify and activate the highest‑leverage channels and segments to drive adoption and revenue growth.
• Brand & Creative:
  Shape the product story across owned and paid channels to amplify resonance and differentiation.
• Data & Analytics:
  Uncover actionable insights to validate hypotheses, refine segmentation, and measure performance.

• 5–7 years of Product Marketing experience in B2C fintech, consumer tech, or financial services.
• Proven ability to connect customer insights to product strategy and business outcomes.
• Deep understanding of market dynamics, competitive landscape, and consumer behavior.
• Strong commercial mindset — you think in terms of impact, ROI, and strategic leverage, not just campaigns.
• Excellent storyteller and translator — able to turn data and complexity into simple, motivating narratives for customers and stakeholders.
• Collaborative operator who thrives in cross‑functional environments and can drive alignment without authority.

Gen is proud to be an equal‑opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.