Senior Retention and Lifecycle Manager

Ella Ola is a premium family wellness brand based in New York City. We developed our products with a team of Harvard doctors and pediatricians to create a luxurious science-first, plant‑based wellness collection offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist.

Role Description

We are seeking a Senior Retention and Lifecycle Manager to improve customer retention across our lifecycle and retention channels with a focus on driving customer engagement and loyalty.

Key Responsibilities:

• Own and drive customer LTV and core retention metrics across lifecycle and retention channels
• Optimize and scale CRM automations while identifying and building new lifecycle flows across the customer journey
• Track, analyze, and report on customer and business KPIs, translating insights into clear, actionable improvements
• Collaborate with data and analytics partners to define requirements and implement scalable CRM and customer analytics infrastructure
• Aggregate and analyze customer behavior and purchase data to improve segmentation, targeting, and personalization
• Design and execute a rigorous testing roadmap across messaging, creative, timing, and offers to continuously improve performance

Qualifications:

• 5+ years of experience in retention, lifecycle marketing, or retention‑focused roles in the wellness or consumer space.
• Experience managing and scaling CRM platforms
• Strong understanding of CRM systems, customer data platforms, and database analytics

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Sales and Business Development

Industries: Wellness and Fitness Services

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