Senior Director, Product Managment

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At The Knot Worldwide, we champion celebration – and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance.

Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

The Knot Worldwide is seeking a Product Management leader to help bring more couples to our two‑sided wedding marketplace that helps engaged couples build their dream wedding team and wedding pros build successful businesses. We seek a Product Management leader who can solve challenging and complex user problems, create delightful and beautiful world‑class products, hire and develop a strong team of product designers, and drive our organization’s design thinking and execution.

The Knot Worldwide uses modern practices operating in agile, self‑directed, performance‑oriented squads who are driving outcomes through OKRs.

• You own the vision, strategy, and performance of The Knot’s Couple Growth & Lifecycle Zone, working cross‑functionally with the tech and marketing org.
• Optimize our top‑of‑funnel strategy around organic traffic, inclusive of LLMs, and paid channels.
• Seek out, analyze, and synthesize qualitative and quantitative data to devise the most impactful strategies.
• Build our end‑to‑end growth strategy from traffic to sign‑up to onboarding to engagement, leveraging ML, UX, and marketing.
• Uplevel the skills and capabilities of your team members, including hiring and grooming top performers.
• Collaborate with cross‑functional leaders across the company to solve tough problems and meet company goals.
• Narrate your vision to your team, senior leadership, and the broader organization.

• 8+ years in product development, in an agile environment.
• Experience in growth–traffic optimization, SEO, AI‑EO, onboarding, lifecycle engagement are strongly preferred.
• You can set strategic direction at the 3‑year, 1‑year, and quarterly time frames.
• You can provide the leadership, guidance, and feedback that helps your team ideate and launch new products and improve existing ones.
• You always refer to quantitative and qualitative data in making product decisions and have experience with analytics and research tools + methods and comfort with analytical tools.
• You have a track record of creating quality consumer experiences that solve real user needs and drive business growth.
• You communicate clearly and collaborate effectively with your partners and executives.
• You have keen aesthetics and empathy, and a user‑centered mentality.
• You’re a strong partner to your cross‑functional teammates across engineering, design, data, business, and marketing.
• You’re a natural prioritizer, have great instincts when it comes to what matters, and have made tough but smart trade‑offs.
• You care about Outcomes over Outputs – goals matter more than the roadmap – and you think about roadmaps in terms of hypotheses not features.

This role is Together@TKWW‑eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

• Commit to our customers:
  You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
• Raise the bar:
  You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
• Be all in:
  You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity…