Marketing Operations Manager

Responsibilities

• Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third‑party tools and sources
• Build and maintain demand‑gen campaign reports to share with sales leaders and other cross‑functional senior executives
• Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance
• Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact
• Administer and optimize marketing technologies (Pardot, Hub Spot, Lean Data, Demandbase, etc.) and their integration with Salesforce CRM
• Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention
• Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt‑in management, consent tracking, and email preference centers
• Enable data‑driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business

• 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments
• Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, Hub Spot)
• Consistent record of managing and integrating a modern Mar Tech stack, defining technical requirements, and evaluating and implementing tools
• Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment
• Seasoned in process implementation and improvements for increasing team efficiency
• Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross‑functional teams
• Proactive and continually asks, “How can I make that better?”

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry‑leading parental leave policies. Family planning benefits.