Director of Commercial Strategy & Execution
Listed on 2026-01-12
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Business
Business Management, Business Analyst, Business Development, Corporate Strategy
Director of Commercial Strategy & Execution
Location: Philadelphia, PA Plano, TX New York, NY
Company: Chobani
The Director of Commercial Strategy & Planning for La Colombe will play a pivotal role in driving the growth of the Ready-to-Drink Coffee (RTD) business. This leader will support effective decision-making by providing insights, intelligence, and actionable recommendations that impact the marketplace. They will serve as a strategic partner to the Brand Sales team in planning, forecasting, go-to-market initiatives, and long-term growth strategy.
They will also play a key role in the day-to-day commercial processes with Keurig Dr Pepper (KDP), La Colombe’s distribution partner. This role reports directly to the Vice President of La Colombe Commercial Strategy & Development and works in close partnership with the Vice President of Brand Sales.
- Leads the planning and the development of the go-to-market strategy and facilitates the consolidation of the La Colombe customer forecasting process
- Partner with brand sales, execution, and marketing teams, as well as the KDP Commercial team, to produce actionable go-to-market strategies across the LC Ready-To-Drink (RTD) business
- Develop clear, concise, fact-based strategies for La Colombe with focus on 4p assessment to optimize performance
- Track industry, customer, category and competitive trends, and recommend solutions (via fact-based selling presentations) to build competitive advantage, add customer value
- Consolidate and optimize forecasts in partnership with Brand Sales to identify opportunities and close performance gaps
- Lead AOP planning across commercial team to meet growth ambitions of business
- Identify, prioritize, and lead critical strategic initiatives that align with the La Colombe business objectives, driving both short-term success and long-range growth
- Shape, steward, and build the multi-year strategic roadmap for the Ready-to-Drink business, including growth by channel, customer, and product line
- Use thought leadership to scope and size the Ready-to-Drink coffee business
- Monitor & develop multi-year mix management & promotional strategies to deliver company financial goals
- Support the La Colombe sales team to cultivate customer success
- Guide customer-level strategy using actionable reporting on performance, pricing, distribution, and promotional effectiveness
- Ensure commercial collaboration between La Colombe and Go-to-Market Partner through weekly meetings, Joint business planning, and National Sales Meeting
- Support joint business planning and major commercial moments with retailers and KDP teams
- Develop and execute comprehensive brand, partnership, and product strategies with internal and external partners
- Lead the commercialization planning process, ensuring alignment on priorities, channel strategies, and execution expectations of the La Colombe Can business
- Partner with internal functions such as Commercialization, NPD, Commercial Finance, and Marketing to implement channel and product strategies
- Serve as the “Voice of Customer” liaison between La Colombe and KDP to guide innovation and portfolio decisions
- Ensure optimal RTD assortment and must-carry priorities across channels and key customers
- 7+ years of CPG experience in strategy, planning, commercialization, or related functions
- Strong commercial acumen with understanding of sales, marketing, product economics, and supply chain
- Ability to influence senior stakeholders and navigate complex, cross-functional environments
- Advanced analytical capability and strong storytelling skills to translate data into strategic action
- Excellent problem-solving skills and comfort operating in a fast-paced environment
- Ability to travel up to 25%
- Experience in sales planning, DSD, commercialization, financial planning, or related field preferred
- Experience in Power BI, Tableau, or a similar data visualization software preferred
- Experience in JDA and SAP forecasting & reporting tools preferred
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our…
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