Senior Director of Sales Planning

Summary

Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. elétrica – We’ve got an unbridled appetite for making a difference.

Chobani’s Senior Director of Sales Planning, will craft, implement, & track the company’s go-to-market direction in support of the overall company goals and initiatives. They will be a strategic partner to support effective decision‑making, providing insights, intelligence, & actionable recommendations to impact the marketplace. This position will report directly to the Vice President of Sales Planning, and work in close partnership with sales leadership & cross‑functional teams.

• Develop clear, concise, fact‑based strategies that incorporate each brand platform & focus on 4p assessment & analysis to optimize existing product/platform performance
• Build channel specific robust trade & product development roadmaps to accelerate future growth & generate expansion (distribution, dollar sales, volume, profit) in the marketplace
• Lead the planning and the development of the go‑to‑market marketing strategy, lead execution & performance tracking across the channel
• Track industry, customer, category and competitive trends, strategies, and behavior, and recommend solutions (via fact‑based selling presentations) to create competitive advantage, add customer value and propel future growth
• Monitor & develop multi‑year mix management (platform & channel) & promotional strategies to deliver company financial goals
• Find opportunities to evolve and innovate in partnership (JBP) with customers (short & long term)
• Work collaboratively to develop internal & external relationships with vendors, suppliers & partners
• Provide key insights (using multiple sources of data: internal, syndicated, shopper) to sales teams to enhance the customer value chain (plan in collaboration with our internal category / insights teamrouwen 3rd party vendor partners/agencies and custom research projects)
• Lead a hard‑working team; build and maintain a strong culture
• Collaborate with all areas of the business with presentations, meetings, and trade shows with key internal and external industry collaborators
• Partner with internal functions such as N adaptées, commercial finance, marketing to implement trade &(size) channel strategies from development to execution to performance tracking
• Perform additional duties as necessary

• Bachelor's degree required
• 10+ years CPG experience
• 7+ years in a leadership role
• Strong team leadership and management skills with a demonstrated ability efficiency to attract, develop, maintain & grow teammates
• Ability to influence & navigate cross‑functional relationships within a fast‑paced environment
• Highly organized with the ability to sanitize multiple projects, teams, and collaborate with multiple business partners
• Proficient in Microsoft Office Suite
• Knowledgeable of marketplace, channel and industry trends, competitors, and leading customer strategies
• Willingness to travel (40%)

Chobani is a food maker with a mission of making high‑quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose‑driven, people‑first, food‑and‑wellness‑focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani discontinuous yogurt brand, made with natural ingredients without artificial preservatives.

Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold‑pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages  2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready‑to‑make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it…