Senior Associate Director, Degree Marketing & Analytics

• Job Type: Officer of Administration
• Regular/Temporary:
  Regular
• Hours Per Week: 35
• Salary Range: $86,000 - $96,000

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

Reporting to the Director of Degree Marketing, Degree Programs, and working closely with the Sr. Associate Dean of Enrollment Management, the Senior Associate Director, Degree Marketing & Analytics plays a pivotal technical and analytical role at Columbia Business School. The Senior Associate Director oversees enrollment data reporting and data strategy and contributes to achieving enrollment goals by helping to attract and admit a high-caliber, diverse student body that reflects the School’s values and academic standards.

In this role, the Senior Associate Director serves as the primary steward of enrollment data infrastructure and analytics at CBS, owning the design and maintenance of reporting systems, dashboards, and attribution frameworks that inform recruitment and yield strategy across all degree programs. The ideal candidate brings a strong command of CRM platforms and data tools, a sharp instinct for translating complex data into actionable insight, and the ability to work fluidly across a matrixed organization with senior stakeholders, admissions leadership, and technical teams alike.

For over a century, Columbia Business School (CBS) has helped develop leaders and enterprise builders who drive value for their stakeholders and society at large through our MBA, MS, PhD, and Executive Education programs. We are equally committed to cultivating new scholars and teachers and to creating and disseminating pathbreaking knowledge, concepts, and tools that advance the understanding and practice of management through our faculty research and PhD programs.

Our vision is simple: to develop ideas and leaders that transform the world, from the very center of business.

Our ever-evolving curriculum, featuring pioneering courses, STEM certification, and immersive experiential learning, prepares students to excel in key areas such as digital transformation, entrepreneurship, innovation, twenty-first-century finance, the intersection of business and society, and climate and sustainability. The CBS administration enables CBS’s educational and scholarly mission through strategic and operational guidance and support, optimizing School resources through well-designed, transparent processes, and fostering a culture of respect for all.

• Conducts ongoing statistical analysis and provides summaries of enrollment data for: full-time MBA;
  Executive MBA; specialized masters;
  PhD;
  Dual MBA/Executive MS:
  Engineering & Applied Science (joint with Columbia Engineering); JD/MBA (joint with Columbia Law); deferred enrollment; and future degree programs of Columbia Business School.
• Analyzes historical applicant data, market trends, and top-of-funnel inquiry density to identify and recommend high-yield domestic and international recruitment markets
• Evaluates the end-to-end enrollment funnel by defining and tracking lead quality metrics, identifying bottlenecks, and ensuring a consistent pipeline of highly qualified candidates from initial inquiry through application submission.
• Audits lead-generation sources and advertising campaigns to assess full-funnel attribution accuracy and surface optimization opportunities.

• Develops and maintains…