Product Manager, Consumer - Consumer Banking

Position: Staff Product Manager, Consumer Money - Consumer Banking
Location: New York

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k) s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done  expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

By the Numbers:

Named #1 best software for small business of 2024 by G22,700+ employees in the United States, Canada, Mexico, and Turkiye and growing

Over $500M in annual revenue

The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBsThere are 6.2M employers in the US, 98% have fewer than 100 employee
550,000 new businesses are created each year in the USWhat Product Management is like at Gusto:

Our Product team is lean, which means you'll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You'll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing.

We're boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You'll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care.

We're here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.

We're comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built ut the Team:

Gusto's Consumer Money team builds financial products for the millions of employees paid through Gusto every month. Gusto Wallet gives workers direct access to their pay and a set of tools to manage it: spend accounts, savings goals, paycheck splitting, and on-demand access to earned wages. Because Gusto runs payroll, we sit at the source of income itself, positioning us to be a powerful financial operating system for workers.

This role owns core Wallet experiences and works at the intersection of payroll and consumer banking. You'll build products that help workers smooth cash flow between paychecks, save automatically, and avoid predatory alternatives like payday lenders and overdraft fees.

Here’s what you’ll do day-to-day:

Own roadmap initiatives spanning Gusto financial services, helping workers make financial progress across spending, saving, credit, and money management.

Ship consumer banking experiences across the customer lifecycle - onboarding and activation, everyday usage, retention and engagement, and customer support - on all surfaces a customer wishes to engage.

Take responsibility for the business outcomes of your workstream as a true owner. Be the fintech infrastructure and payments expert that reliably untangles complexity and ships durable…