Director of Product Management, Core Seller

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Core Seller is one of Etsy's most important focus areas — the tools that power how millions of sellers run their shops. This is a pivotal moment for the team: leadership is doubling down on this space, and this role will set the direction for what comes next. The focus is developing a deep understanding of our sellers, building a bold product roadmap and driving a fast pace of testing, learning and shipping.

The Director will lead product strategy across Shop Manager (the seller web experience), the Etsy Seller App, our external APIs for sellers and 3P tools, and new AI tools for sellers. The role blends direct product work with coaching a team of PMs. Together, they'll turn ideas into products that create lasting value for our Seller community.

This is a full-time role reporting to the VP of Product.

Core Seller builds the tools that millions of small business owners rely on to run their shops. It's central to Etsy's long-term strategy, and leadership is investing seriously in its next chapter. It's also a highly collaborative, cross-functional team. This role partners closely with peer leads and senior leaders across the business.

The immediate priority is a backlog of high-impact opportunities and a strategy for evolving our tools to work harder for sellers as they grow on Etsy. This leader will bring clear prioritization, pace, and a test-and-learn approach to that work, with delivery timed around the pre-holiday season, when sellers are at their busiest.

• Set product strategy and roadmap for Core Seller:
  Shop Manager (web), the Seller App, external APIs, and new AI tools
• Work directly within the team to ship product changes, not just set plans
• Manage and coach a team of 3 PMs, each leading a distinct area, and connect their work into one approach to AI tools
• Build a rhythm so the wider organization can see what's being worked on and how it's progressing
• Partner with Seller Growth and Inventory leads outside this role's reporting line
• Use both qualitative and quantitative research to understand seller needs, and judge when to dig deeper versus test and ship
• Decide where AI tools should, and shouldn't, be used, in keeping with Etsy's commitment to keeping commerce human
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

• Experience with both hands-on product work and managing a product team
• Experience with small businesses or marketplace sellers, and interest in learning their needs through research
• Comfort weighing when a deeper look is needed versus when a faster test will do, especially since sellers run real businesses that shouldn't be disrupted unnecessarily
• A habit of building trust and working well with teams outside this role's reporting line
• Experience building and general curiosity for agentic AI tools along with judgment about where they should and shouldn't be used
• Experience with a product that spans multiple surfaces, such as web, mobile app, and API

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience.

Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called…