Product Manager; Listening Job New York New York USA,Business

Position: Staff Product Manager (Listening)
Location: New York

Sprout Social is seeking an experienced Product Manager to own the strategy, delivery, and scaling of our Listening product
This role is responsible for central elements of Sprout’s overall strategy: positioning Listening as a competitive advantage targeting the growing social intelligence market and driving a step change in adoption by Sprouts wider base
This is an individual contributor role requiring deep product leadership skills that can drive a transformation of our Listening product into a best in class provider of decision-grade social insights for our target personas
Our Product team operates at the intersection of strategy, innovation, customer value, and go-to-market collaboration
We are focused on delivering unified, data-driven solutions across our multi-product portfolio
As part of the broader R&D organization, our team collaborates closely with Engineering, Product Design, and Go-to-Market (GTM) teams to create impactful experiences for customers while driving measurable business outcomes
This cross-functional partnership ensures that our products not only meet technical excellence but are also positioned effectively in the market, aligning with customer needs and business growth objectives
You won’t just help set the vision for Listening, you’ll also play a key role in shaping our overall approach to our wider intelligence strategy, execution, and outcomes
Continuously strengthen a deep understanding of the important jobs and decisions are customers face, how the market services those needs to today, strategic trends and the biggest opportunities for our product strategy and roadmap
Own Listening overall product strategy & roadmap getting org wide buy-in to the most impactful product bets for investment with clear, trackable pay-off metrics
Partner closely with Engineering to deliver on product bet investments, balancing near-term customer/revenue commitments against longer-term strategic goals. Drive innovative solutions that balance value with risk, effort and strategic alignment
Collaborate deeply with the pricing and packaging team to optimize pricing strategies for Listening balancing costs, sales, retention, expansion and multi-product attachment goals
Act as connective tissue with Marketing, Sales and Customer Experience to ensure product direction and deliveries are centred in customer and market insights. Ensure GTM is delivered to maximise customers and prospects awareness and ability to try and adopt new releases
Establish and continuously improve the feedback signals that can drive future decisions - track customer pipeline, adoption and usage behaviours; competitive landscape, customer feedback, churn and closed lost drivers. Ensure regular direct customer engagement and provide support to internal customer escalations
Develop strong relationships and effective communications with stakeholders across R&D and wider Sprout. Advocate for Listening’s growth opportunities, influencing and ensuring alignment with wider business goals and priorities. Proactively communicate progress, risks, challenges and pivots
You will be continuously challenging yourself and your peers to innovate - exploring new value creation opportunities - from unmet important customer needs to technology innovations and improvements in how we work as a product and wider team
Within 1 month, you’ll plant your roots, including:
Completing Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization
Partner with the VP of Product to set initial priorities and align on expectations for your role
Start building relationships with product managers, engineers, and designers in…