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Manager, Commercial Innovation Beer

Job in New York, New York County, New York, 10261, USA
Listing for: diageo
Full Time position
Listed on 2026-10-12
Job specializations:
  • Business
    Marketing Strategy
  • Marketing / Advertising / PR
    Product Marketing, Marketing Communications, Marketing Management, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 105000 - 175000 USD Yearly USD 105000.00 175000.00 YEAR
Job Description & How to Apply Below
Position: Manager, Commercial Innovation Diageo Beer Company
Location: New York

Job Description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About this role

Role and Responsibilities

  • Lead end-to-end commercialization planning and execution for innovation and renovation initiatives, ensuring successful delivery from concept through launch.
  • Develop and manage integrated commercialization plans, coordinating timelines, achievements, deliverables, and cross-functional dependencies across multiple initiatives.
  • Partner with Brand, Sales, Supply Chain, Finance, Key Accounts, and Customer Marketing to ensure launch readiness and successful in-market execution.
  • Collaborate with Sales & Key Accounts teams to identify commercialization opportunities, optimize launch timing, and support customer-specific execution strategies.
  • Coordinate the development and delivery of commercialization deliverables, including selling materials, launch communications, customer assets, and execution tools.
  • Manage commercialization timelines and key achievements, ensuring forecast submissions, launch deliverables, and cross-functional commitments are completed on schedule.
  • Monitor commercialization performance and launch readiness, proactively identifying risks, resolving issues, and advancing key decisions when appropriate.
  • Maintain access to the innovation portfolio by providing regular project status updates, tracking achievements, and communicating risks and mitigation plans.
  • Evaluate post-launch performance and assemble key learnings to improve future commercialization efforts and execution.
  • Support the continuous improvement of commercialization processes, tools, governance, and cross-functional ways of working.

Preferred Experience, Skills and Education Requirements

  • Educational & Professional Background
    :
    Bachelor’s degree required. Minimum 5 years of Commercial, Innovation, Brand Marketing, Sales Operations, or related experience within CPG or Beverage Alcohol
  • Cross-Functional Collaboration
    :
    Ability to partner optimally across Brand, Sales, Supply Chain, Finance, R&D, Operations, Key Accounts and other teams to drive successful commercialization execution.
  • Project Leadership & Execution
    :
    Strong organizational and project management skills with the ability to manage multiple initiatives, timelines, deliverables, and priorities while driving execution.
  • Commercialization Expertise
    :
    Experience supporting end-to-end commercialization, including innovation planning, launch execution, customer readiness, operational coordination, and post-launch performance tracking.
  • Commercial & Analytical Attitude
    :
    Ability to demonstrate insights, data, and business performance metrics to…
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