Business Insights Analyst

WORK LOCATION:

New York, NY (Hybrid, 3 days per week in office)

REPORTS TO:

VP, Business Insights & Analytics

DIRECT REPORTS:
None

STATUS:
Exempt

COMPENSATION: $85,000 to $115,000 base, plus annual bonus eligibility

Crunch Fitness is a rapidly expanding fitness brand serving 4 million members at over 595 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

The Business Insights Analyst works directly with the VP, Business Insights & Analytics to sharpen how Crunch understands its own business. This is an analytical strategy role, not a reporting role: you will turn business questions into structured analysis and member and club data into something an executive can act on in under five minutes.

The Business Insights & Analytics team sits at the intersection of technology, operations, and franchise strategy, supporting franchise operations, member experience, finance, marketing, innovation, people & culture, and real estate.

• Keep leadership oriented on the metrics that move the business and why they are moving.
• Support daily and recurring executive reporting.
• Explain what is driving each key metric, not only what changed.
• Turn complex analysis into a clear view leadership can act on quickly.

• Translate business questions into structured analysis that explains what is driving performance across membership, retention, and ancillary services.
• Run ad hoc deep dives into membership, retention, and ancillary performance.
• Chase unusual numbers until the cause is understood.

• Help build reporting that Crunch can trust and that explains the why, not just the what, as the team unifies its reporting landscape and builds out modern data infrastructure.
• Help build reporting infrastructure that blends internal data with third-party and market data sources.
• Capture and prepare member data for analysis and executive use, and partner with engineering and data teammates to confirm the data underneath each analysis is trustworthy.

• Bring analytical rigor to pricing strategy and new club site selection.
• Support model development for pricing strategy.
• Support model development for real estate site scoring.

• Use AI to speed up analytical work while owning the accuracy of the result.
• Build local agentic workflows to speed up analytical work.
• Identify when an AI output is wrong, understand why, and correct it before it reaches an executive's inbox.

• Support ad hoc projects and special initiatives as communicated by leadership and as business needs dictate.

Note:

Management may modify, add to, or remove responsibilities at any time based on evolving business needs.

• Bachelor's degree required, plus 2 to 5 years of experience in an insights, analytics, FP&A, or consulting role (strategy, management, or technology consulting all qualify).
• Strong SQL skills and working fluency in at least one BI or reporting platform (Tableau, Power BI, Looker, or Domo).
• Comfortable with the Microsoft Office suite, especially Excel and PowerPoint.
• Hands-on experience and real curiosity around using AI and agentic tools to accelerate analytical work, with the judgment to validate and challenge what they produce.
• Structured thinker who can explain how an answer was reached, and turn a complicated analysis into something simple enough for leadership to act on fast.
• Comfortable in ambiguity and knows how to ask the right questions at the right time.
• Curious enough to chase a weird number until it is understood, and driven by ownership, not just task completion.

• Reports are delivered on the agreed daily and recurring cadence.
• Executives can act on the output in under five minutes, and reporting explains why metrics are moving, not only what changed.

• Business questions are translated into clear, structured analysis.
• Findings identify the drivers of performance in membership, retention, and…