Senior Director, CRM Strategy and Martech Tools; iHeartRadio

Position: Senior Director, CRM Strategy and Martech Tools (iHeartRadio)
Location: New York
iHeart Radio Current  employees and contingent workers click  
** to apply and search by the Job Posting Title.
** The audio revolution is here – and iHeart is leading it!  iHeart

Media,
** the number one audio company in America**, reaches 90% of Americans every month -- a monthly audience that’s
** twice the size of any other audio company** – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:
* ** More #1 rated markets
** than the next two largest radio companies combined;
* ** We’re the largest podcast publisher**, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
* iHeart is
** the home of many of the country’s most popular and trusted on-air personalities and podcast influencers**, who build important connections with hundreds of communities across America;
* We create and produce some of
** the most popular and well-known branded live music events
** in America, including the iHeart

Radio Music Festival, the iHeart

Radio Music Awards, the iHeart

Country Festival, iHeart

Radio Fiesta Latina and the iHeart

Radio Jingle Ball Tour;
* iHeart

Radio is the **#1 streaming radio digital service
** in America;
* Our
** social media footprint
** is 7 times larger than the next largest audio service; and
* We have
** the only complete audio ad technology stack in the industry for all forms of audio**, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeart

Media!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeart

Media we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!
** What We Need:
** We’re seeking a strategic CRM and Martech leader to deepen engagement with iHeart

Radio app users. You’ll drive personalized, data-driven communications and oversee our Martech stack to grow and retain audiences. At iHeart

Media—the #1 leader in audio—your work will power the connections between listeners and the voices they trust, helping us deliver meaningful experiences across radio, podcasting, and digital platforms.
** What You'll Do:*
* • Own direct communications with iHeart

Radio app users and prospects across email, push, SMS, and in-app channels
• Lead the Martech stack—define requirements, drive data collection, and segment first-party audiences
• Design and execute personalized lifecycle journeys and triggered touch points to boost engagement
• Collaborate cross-functionally with product, marketing, and analytics teams to ensure data fidelity
• Evaluate and optimize marketing tech platforms; lead adoption of new tools to enhance retention
• Drive CRM strategies using behavioral data, listening patterns, and personalization unique to iHeart Radio
• Bring deep expertise in Martech, CRM, lifecycle marketing, and marketing automation
• Stay ahead of emerging tech trends and apply them to a dynamic audio and content ecosystem
*
* Key Responsibilities:

***•
* Launch data-driven, multi-channel campaigns (email, push, SMS, in-app) via Braze to boost engagement and retention*•
* Own and optimize Martech…