Director of Event Content & Programming

Director of Event Content & Programming

Smartly is seeking a strategic and hands‑on leader to shape the creative direction, content strategy, and business impact of our global event portfolio.

This leadership position focuses on programming excellence, speaker strategy, and budget ownership, ensuring every Smartly event – from flagship summits to executive round tables – tells a cohesive brand story and delivers measurable business outcomes.

• Lead the strategy, design, and execution of event programming across Smartly’s global portfolio, defining themes, narratives, and creative direction that bring our story, values, and product innovation to life on stage.
• rich, engaging programs that combine thought leadership, customer storytelling, and actionable AI‑driven insights for diverse audiences.
• Lead speaker strategy: identify, secure, and prepare world‑class speakers, partners, and internal voices who elevate the brand.
• Collaborate with product marketing, brand, partner, and commercial teams to ensure content aligns with business priorities and audience needs.
• Oversee agenda design, session flow, and storytelling frameworks to maintain consistency, energy, and engagement across events.
• Evolve programming formats to keep events fresh and distinctive, from interactive sessions to immersive experiences.
• Own the global event budget, from planning and forecasting to reporting, optimization, and ROI measurement.
• Partner with finance to ensure financial accountability and efficiency across the events program.
• Define and track key performance metrics, including attendance, engagement, NPS, pipeline impact, and brand lift, leveraging AI analytics to surface trends, forecast performance, and evaluate success in real time.
• Analyze post‑event data using AI‑powered insights to measure outcomes, identify optimization opportunities, and continuously refine strategy for greater impact and ROI.
• Identify opportunities to scale content, increase efficiency, and reinvest strategically to elevate the global events footprint.
• Work closely with events operations and production vendors to bring programming to life seamlessly and on budget.
• Collaborate with brand, product marketing, demand generation, partner, and commercial teams to integrate events into the larger go‑to‑market strategy.
• Partner with creative and design teams to ensure on‑brand, visually engaging event materials and experiences.
• Build strong relationships with external partners, agencies, moderators, and speakers to deliver high‑quality programming.
• Set the long‑term vision for event programming and experience strategy, ensuring innovation and consistency across all events.
• Stay ahead of emerging AI trends shaping the future of event programming, audience behavior, content development, and production.
• Mentor and guide team members, fostering creativity, collaboration, and accountability.
• Represent Smartly externally at key events and act as a champion for the brand’s leadership in marketing technology.

• 6–10+ years of experience in event strategy, content programming, and experiential marketing, with 3+ years in a leadership role.
• Proven ability to develop compelling event content and programming for B2B or technology audiences.
• Deep understanding of event production, audience engagement, and storytelling, ideally gained in a fast‑paced, global environment.
• Demonstrated success owning and managing large budgets with strong fiscal discipline and ROI focus.
• Exceptional collaboration and communication skills; able to partner effectively across creative, operational, and executive teams.
• Strategic thinker with a hands‑on approach, equally comfortable concepting big ideas and rolling up sleeves to make them happen.
• Creative, organized, and adaptable, thriving in a small, agile team delivering high‑quality events.

• Event programming is known for originality, insight, and impact.
• Events consistently deliver measurable results, from engagement and brand lift to pipeline influence.
• Budgets are managed strategically, with clear visibility into ROI and reinvestment opportunities.
• Programming and execution run seamlessly…