Creative Director, Art – Creative Labs; NYC

Position: Creative Director, Art – Creative Labs (NYC)
Location: New York

Creative Director, Art – Creative Labs (NYC)

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About Creative Labs

Creative Labs is Shark Ninja’s in‑house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.

Role Overview

We are seeking a Creative Director, Art who operates as both an upstream conceptual visionary and a downstream executional craft expert. This leader brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate visual storytelling, and enhance the creative culture around them.

In this role, you will define and drive the visual identity for campaigns, launches, content systems, packaging, product storytelling, and full‑funnel activations. You will collaborate closely with Creative Directors (Copy), designers, motion artists, strategists, and cross‑functional partners to bring breakthrough creative to life across multiple global brands.

This is a hands‑on leadership role for an art director who loves making, shaping, and pushing work to its highest expression.

Key Responsibilities Top‑of‑Funnel Visual Strategy + Concept Development

• Develop upstream visual platforms and conceptual territories rooted in insight, product truth, and bold design thinking.
• Turn product benefits and innovation into emotionally resonant visual ideas that surprise, inspire, and differentiate Shark Ninja.
• Lead the creation of high‑level concepts, mood boards, sizzles, prototypes, and campaign directions that set the creative vision for teams downstream.

Art Direction Leadership + Spark Plug Behaviors

• Bring energy and enthusiasm to every room—sparking creative momentum and elevating ideas on the spot.
• Lead and inspire designers, art directors, motion teams, and external partners to produce visually stunning, high‑impact work.
• Present creative with confidence and passion—even to large executive audiences—clearly articulating the vision and rationale.
• Use feedback as fuel to push ideas further rather than pull them back.
• Model a hands‑on, sleeves‑up approach to artistry, craft, and execution.

Downstream Execution + Design Craft Excellence

• Ensure world‑class visual execution across upper‑funnel campaigns, digital and social content, retail, packaging, and product storytelling.
• Work closely with motion and production teams to shape the look, feel, pacing, and expressive identity of our work.
• Uphold design standards for clarity, consistency, and global relevance—while empowering local teams to adapt visual systems thoughtfully.
• Champion high craft across typography, layout, composition, storytelling, color, photography, film, and 3D design.

Product Storytelling + Visual Expression

• Translate complex technology and engineering into compelling, premium, consumer‑first visual narratives.
• Partner with Product Development, Engineering, CI, and Marketing to ensure visuals communicate innovation, performance, and emotional connection.
• Visualize product stories from zero to one—sketching concepts, storyboarding, prototyping, and directing shoots.

Creative Collaboration + Team Alignment

• Build strong partnerships with Copy Creative Directors, Marketing, Insights, Product, and Sales.
• Unite teams with influence and generosity—sharpening ideas, elevating teammates, and…