Director, Direct-to-Fan; Off-Roster Catalog

Position: Director, Direct-to-Fan (Off-Roster Catalog)
Location: New York

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:  
● Curiosity:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
●

Collaboration:

Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.  WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.

We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
*
* Job Title:

** Director, Direct-to-Fan (Off-Roster Catalog)  
*
* Reports To:

** SVP, Global Direct-to-Fan Services  
** Department:
** Direct-to-Fan Services, Global Marketing  
*
* Location:

** New York, NY###
** A little bit about our team:
** The Global Direct-to-Fan Services team connects fans with catalog repertoire, builds modern fan engagement into campaigns and catalog initiatives. While working closely with WMG’s global catalog team, Global Marketing’s Audience and Fan Engagement teams, the team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value from catalog.
** Your role:
** Reporting to the SVP, Global Direct-To-Fan Services, the Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring WMG’s catalog stays at the forefront of how music and fandom evolve.
** Here you’ll get to:
*** You will partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
* You will advocate for a "fan-first" approach, embedding direct-to-fan mechanics into marketing plans to ensure storytelling leads to long-term engagement.
* You will drive the adoption of new platforms, community models, and digital tools to keep WMG’s catalog at the cutting edge of fandom.
* You will collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first-party data.
* You will serve as a strategic advisor to global marketers, providing them with the insights and best practices needed to navigate the evolving D2F landscape.
* You will define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data-backed reporting.
* You will monitor global trends in digital culture and catalog consumption to ensure our labels remain leaders in the space.
*
* About you:

*** You have 7+ years of experience in direct-to-fan, digital marketing, or fan engagement roles, preferably with a multi-market or global scope.
* You are a modern strategist who thrives at the intersection of music culture, technology, and commerce.
* You enjoy building partnerships and have a proven ability to influence senior stakeholders and cross-functional teams.
* You possess a deep understanding of fan behavior, community-building platforms, and how to use data to drive creative decision-making.
* You are highly familiar with CRM, e-commerce, and the digital tools that power…