Content Strategist

Content Strategist – NYC Campaign Finance Board

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NYC Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation. We help New Yorkers vote, support candidates, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers plan to vote.

We publish the citywide Voter Guide and run a public matching funds program that allows small contributions to make a big difference. We promote transparency by lifting the veil on how candidates raise and spend money.

Base pay: $90,000 – $100,000 per year. This range is provided by NYC Campaign Finance Board. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.

The Public Affairs department seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will lead voter education content to inform and engage voters under the NYC Votes initiative. This position reports to the Associate Director of Digital Communications and supervises a digital‑first content team, including a Social Media Manager and Digital Media Manager.

We’re looking for an exceptional writer and storyteller who wants to break down barriers to participation and engage New Yorkers in the electoral process.

• Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.
• Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division.
• Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.
• Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.
• Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives such as the matching funds program.
• Leverage expanded partnerships to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.
• Write and edit original content for voters, volunteers, partner organizations, and the general public.
• Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit.
• Set long‑term standards of management and leadership, allowing staff members to assume responsibilities that enable ongoing professional development.

• Digital content strategy across multiple platforms (web, social, print, SMS, email).
• Content planning practices, including calendars tied to key events such as elections.
• Performance marketing principles, including paid vs. organic digital strategies.
• Performance metrics and KPIs (e.g., engagement rates, open rates, impressions).
• Content accessibility standards (WCAG) and plain‑language best practices.
• Current digital media trends and evolving platform capabilities.
• Content production workflows across web, design, social, and video.

• Translate agency goals into actionable, audience‑relevant content strategies.
• Manage multiple priorities under tight deadlines, especially during high‑volume election seasons.
• Synthesize feedback from multiple teams into a unified, compelling direction.
• Lead a team with respect, transparency, and accountability.
• Interpret strategic plans and align daily content decisions with long‑term objectives.
• Recognize opportunities for content improvement and act without external…