YouTube Series Lead

About Fallen Media

Fallen Media is a next-generation studio building hit original formats for Tik Tok, You Tube, and emerging platforms. Our shows reach tens of millions weekly, from Street Hearts and What’s Poppin’ with Davis to a growing slate of IP-driven series. We’re now expanding aggressively into premium You Tube formats — and looking for a leader to architect that future.

We’re looking for a You Tube Content Lead to build and scale a slate of breakout, non-scripted You Tube series. This is not a “You Tube manager” role — it’s a formats creator, show runner-mindset role. You may come from TV development, reality, documentary, unscripted, social content, or creative studio worlds.

Your job: invent, launch, and optimize hit You Tube formats that can scale to millions of views per episode and become long-running franchises. You’ll partner closely with our talent, creators, production teams, and data insights group to shape the next era of Fallen Media Originals.

• Develop new unscripted/reality You Tube formats from concept → pilot → full series.
• Build repeatable, scalable format engines (challenge shows, game-based formats, docu-style, live, social experiments, etc.).
• Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots.
• Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention.
• Collaborate closely with producers, editors, talent, and creators throughout execution.
• Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions.
• Identify and cast high-potential hosts/creators for new series.
• Help shape the creative and programming strategy for new You Tube channels across Fallen Media.
• Continuously monitor cultural trends and translate them into high-opportunity new shows.

• Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant.
• Experience developing or executing repeatable, franchise-ready formats
  .
• Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks.
• Ability to lead like a show runner — owning the vision from idea to delivery.
• Deep understanding of internet-native storytelling and youth culture.
• Comfort working in fast, iterative environments where shows evolve weekly.
• Not required: prior You Tube experience.
• Required:
  
  format brain
  , creative leadership, and taste.