Digital Marketing Manager

Meta Ads required
· Tik Tok Ads encouraged

Sights & Sounds is seeking a creative, detail-oriented Digital Marketing Manager to plan, execute, and optimize paid advertising campaigns across Meta (Instagram & Facebook) and Tik Tok for our events, partners, and client projects.

We’re an independent event, music, and creative brand producing immersive electronic music experiences that blend sound, art, and community across NYC, Texas, Mexico City, and beyond. This role is ideal for someone who understands digital advertising performance while maintaining a strong creative and aesthetic sensibility
.

You’ll work closely with the Co-Founders and our Social Media Intern to deliver campaigns that drive ticket sales, brand awareness, and measurable results.

📊
Manage Paid Ad Campaigns

• Plan, launch, and manage paid campaigns on Meta (Instagram & Facebook)
• Set up audiences, budgets, creatives, and campaign structures
• Monitor performance and optimize for conversions, engagement, and efficiency
• Track KPIs including CTR, CPC, ROAS, and ticket sales
• Share clear performance insights and post-campaign summaries

📱
Tik Tok Ads (Encouraged)

• Launch and manage Tik Tok ad campaigns when relevant
• Adapt creative for short-form, platform-native formats
• Test audiences and creatives across platforms

🎨
Creative Collaboration & Direction

• Collaborate on ad creative concepts with founders and social media intern
• Provide feedback on visuals, copy, and formats to improve performance
• Ensure ads align with Sights & Sounds’ visual identity and tone
• Work with provided photo and video assets and recommend optimizations

🤝
Event, Partner & Client Campaigns

• Run campaigns for Sights & Sounds events and external partners or clients
• Adjust strategy based on different campaign goals (ticket sales, awareness, launches)
• Maintain high attention to detail and consistency across all campaigns

✅ Proven experience running Meta Ads (required)

✅ Experience with
Tik Tok Ads or strong interest in learning quickly

✅ Strong attention to detail and performance-focused mindset

✅ Good creative eye for aesthetics, pacing, and short-form content

✅ Ability to collaborate closely while working independently

✅ Comfort working on a project-by-project contract basis

✅ Interest in music, nightlife, and creative culture is a big plus

✅ Prior experience advertising events, artists, or brands is a bonus

• Paid, project-by-project contract role
• Remote, with optional NYC collaboration
• Campaign scope varies by event, partner, and client
• Opportunity for ongoing work based on performance
• Flexible scheduling, deadline-driven
• Opportunity to grow with a fast-growing startup
  , with potential for long-term collaboration and equity consideration
• Comped access to all Sights & Sounds events and artist showcases

Email info with your resume, availability, and a short note on your experience running digital ad campaigns. Include examples of past work and the platforms/tools you use (Meta, Tik Tok, etc.). Experience with music, events, or creative brands is a plus.