Art Director

This role is Hybrid out of either our NYC or Shelton, CT offices Position Summary

As an Art Director at Edgewell, you’ll play a key leadership role in shaping and elevating the visual identity of a diverse portfolio of personal care brands. Reporting to the Associate Creative Director, you’ll lead the development of high-impact creative across eCommerce, social, packaging, retail, print and integrated campaigns, bringing brand strategy to life through strong concepting and exceptional craft.

In this role, you’ll manage and mentor a small team of creatives (3–5 FTE and/or freelancers), balancing hands‑on creative work with clear direction, coaching, and quality oversight. You’ll collaborate with teams across brand marketing,
social, integrated comms, eCommerce, and external partners to deliver high‑quality creative and ensure consistency and impact across all consumer touchpoints. The ideal candidate is conceptually sharp, production‑savvy, and energized by leading teams and delivering cohesive brand storytelling across every touchpoint.

• Lead creative concepting and execution across eCommerce, social, packaging, retail and print, ensuring cohesive brand storytelling.
• Translate brand strategy and insights into strong visual systems and standout creative ideas.
• Partner with the Associate Creative Director to shape direction, develop campaign/seasonal toolkits, and elevate overall brand look and feel.
• Provide clear art direction and feedback to designers and agency partners to deliver work that meets creative and business objectives.
• Present work to stakeholders with confidence, articulating the “why” behind decisions and integrating input thoughtfully.
• Uphold best‑in‑class craft and consistency across all deliverables, from concept through final output.
• Stay current with emerging creative technologies and AI‑powered tools, leveraging them to enhance ideation, efficiency, and execution.
• Oversee the design and delivery of:
• eCommerce content (PDPs, A+, brand stores, content pages, CRM, DTC), partnering with eCommerce and Integrated Comms to set visual direction, review work, and deliver conversion‑focused, on‑brand content for key retailers (e.g., Amazon, , ) and DTC.
• Social content (always‑on and campaign): lead art direction for channel‑specific creative, define/maintain social design guidelines, and ensure brand consistency and performance across platforms.
• Retail / POS / display assets, print collateral, and consumer marketing materials.
• Photo and video shoots: lead art direction from brief through on‑set execution; oversee pre‑ and post‑production assets, including selects, retouching/edits, and final file delivery optimized for each channel (social, eComm/eRetail, retail, print).
• Stay current with platform trends, retail standards, and performance‑driven creative best practices in CPG.

• Serve as the day‑to‑day creative owner for packaging projects, including new product launches, line extensions, claims updates, and renovations.
• Collaborate with Brand, Product Development, Regulatory, and Packaging Engineering to ensure packaging solutions are strategically aligned, compliant, and production‑ready.
• Oversee packaging design from concept through final mechanicals, ensuring strong shelf blocking, hierarchy, and consumer clarity.
• Guide designers on packaging best practices, print constraints, and dielines.
• Manage, mentor, and develop a team of designers and/or freelancers, providing clear creative direction and consistent feedback.
• Delegate projects effectively, balancing workload, timelines, and growth opportunities.
• Run check‑ins to support creative development, collaboration, and executional excellence.
• Participate in resourcing conversations with Creative leadership to ensure the right talent is assigned to priority work.

• Bachelor’s degree in Graphic Design, Visual Communications, or related field — or equivalent professional experience.
• 7+ years of professional design experience, ideally within CPG, personal care, beauty, retail, or agency environments.
• 2+ years of art direction and/or design leadership experience , including mentorship or people…