Brand Image Manager

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

The Brand Image Manager will be part of the Creative Communications Team in the Branding Management Pillar of the North American Market. This role will help elevate Cartier's brand equity and local relevancy through locally produced and adapted assets, cross-functionally.

From advertising campaigns to experiential collaterals, the Brand Image Manager will oversee creative on a large variety of touchpoints, both traditional and digital, while maintaining and upholding brand standards from concept to final production.

The ideal candidate for this role is a designer or creative focused on the high-quality execution of multi-channel communication projects, including graphic design, print production, digital formatting and video editing.

• Help to further integrate the Creative Communications team within the organization by successfully carrying out briefs from both Mar Com and Commercial teams transversally.
• Identify and develop the right visual treatments, executions and tools to elevate the brand equity, reinforce local branding and market relevance by ensuring consistent messaging and tone.
• Continually seek to enhance existing materials, with a channel-agnostic approach, thriving for excellence
• Leverage all client and stakeholder touchpoints as an opportunity to storytell and engage, while upholding the Maison standards
• Strategize and propose creative concepts and innovative formats in line with the editorial calendar, BEAP, brand voice and legacy.
• Manage and provide feedback to HQ on creative briefings, campaign development, asset distribution process and guidelines.
• Establish best practices across Creative, Content and Brand Voice at the global level; seek enhancements in process, creative and engagement.
• Support the Organization with consistent market insights surrounding creative trends, competitive strategy, and audience behavior.

• Oversee the adaptation of international campaigns and other creative assets for the North American advertising department (creative choices, resizing and layout optimization) with the help of the Junior Graphic Designer.
• Carry out briefs received from the advertising media teams for both online and offline channels (mocking up OOH and Print units, and adapt online display ads).
• Keep a client-centric and highly adaptable approach to drive engagement and conversions, while always delivering high-quality materials on par with the Cartier codes.
• Adapt and scale assets according to the media guidelines: resize and redesign graphic design elements to best operate in the context of the platform.
• Innovate and push the boundaries of advertising by proposing new formats, whether immersive or interactive, and novel channels.
• Help create holistic brand experiences collaterals and visual identity across Client Treatment, Events, PR and High-Jewelry teams.
• From invitations, save-the-date and menus, to stationery, gifting and client itineraries, both digital and printed.
• Propose flexible yet high-quality designs and templates, for a high volume of deliverables to ensure consistency across regions, and with other touchpoints and 360 activations.
• Anticipate seasonal and recurring needs and proactively propose creative solutions.
• Provide feedback on existing materials and executions.
• Support the North America DTC & Email program with layouts, images and resizing, continually enhancing the templates.
• Build templates and format e-blast in partnership with eCRM and content teams.
• Design print collateral such as mailers, press materials, invitations etc.
• Mock-up and execute large format outdoor creatives.
• Brainstorm surprising and out-the-box ideas, always keeping the Maison's codes in mind.
• Provide high-quality PowerPoint templates and layout guidance across Marketing and Communications departments.
• Create and design high-level strategic presentations for all business functions including c-suite executives and leadership.
• Educate teams internally about Branding best practices.
• Support L&T with training…