VP, Associate Creative Director-Art

Area
23

Creative

Art Direction

The VP, Associate Creative Director – ART (VP ACD - ART) fosters creative inspiration and leads work streams across multiple account(s) and brands; ensuring high quality of content and style to meet the client’s marketing strategies and objectives. With their Copy & cross-functional partners, they share responsibility for brand strategy, team development & cohesion, client management, and creative ideation & execution. They are responsible for the career development & management of direct & indirect reports, under the direction of the lead Creative Director.

As an officer of the company, they are ambassadors of the agency internally and externally.

• Creative Ideation
  - Works collaboratively with creative & strategy partners to develop smart, single-minded ideas that are unique and deliver on the strategy.
• Executional Craft
  - Skillful visual translation of creative ideas and concepts. Intellectual/technical ability to bring creative ideas to life with high level of attention to detail and the overall aesthetic of a project; ensuring that the final output is compelling, unique, visually stunning and award worthy.
• This is something you should be able to do for yourself, as well developing your creative team to push for that high level of craft in all creative opportunities.
• Cross-Functional Collaboration
  - Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain and maintain creative vision outlined for the agency
• Client Management
  - Develop and maintain strong client relationships through demonstrated creative leadership, ability, and successful output.
• Strategic Thinking
  - Maintain high-level understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to contribute innovative ideas and tactics.
• Team Management & Development
  - Directly supervises Art teams on brand(s), providing mentorship/guidance to copy team as needed. Demonstrated ability to hire and retain highly capable people while fostering inclusive and positive culture.
• Business & Resource Management
  - Maintains timely & detail oriented approach to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.
• New Business
  - Grow existing brands and participate in new business to generate additional revenue.
• Agency & Culture
  - Begin to participate in internal & external initiatives to elevate agency operations, community & brand.

• For Specialty functions, see additional information (if applicable) in the box below.

• Partners with Account, Senior Creative Management, & Clients in development/presentation of brand personality, positioning, and creative briefs across multiple brands.
• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.
• Helps set priorities, approve visual materials, and manages workloads within Art/Copy team so that assignments are completed within agreed upon time frames.
• Participates in client reviews, presenting & defending creative direction in collaborative manner, while responding and incorporating feedback.

• Collaborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.
• Manages and carries out photo shoots, CGI, illustrators, video and film production, with assistance from reports.
• Clearly communicate with vendors/artists to make sure the art is produced at a high standard.