Freelance Social Editor, Family Style

About Family Style

Family Style is a cultural platform at the intersection of food, fashion and youth culture. Originally a festival, it has grown into a full media platform building a voice that lives every day, not just during events. We are launching a new social channel dedicated to food storytelling, cultural reporting and original content designed to become the platform where youth culture goes to understand food.

We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of editorial, content creation and culture.

• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware and internet fluent
• Ensure everything we post feels intentional, relevant and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)
• React quickly to cultural moments
• Work with our designers, editors and leadership
• Help source chefs, collaborators and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing
• Double down on what works

Balance content across key pillars:

• Food media / reporting
• Educational content
• Original video
• Memes
• Food culture (chefs, restaurants, trends)
• Internet culture (memes, tone, pacing)
• Youth culture at large

• 2-3 years of social media and editorial experience with a publisher or brand
• A deep understanding of the Complex content, voice, and tone
• Strong understanding of food and restaurant culture
• Positive, intuitive, proactive and collaborative team player
• Strong writing and communication skills, proofreading experience and quick decision-making skills
• Ability to shoot and edit content independently
• Willingness to appear on camera in social media content
• Must be willing to work nights and occasional weekends/holidays for coverage of live events
• Robust knowledge of streetwear/fashion and how it connects to pop culture, sports and music
• Deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, Tik Tok, You Tube Shorts)
• Extensive knowledge of culture and proven track record in driving audience and consumer action on social
• Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
• Self-management skills and take‑charge attitude
• Proficient in Adobe Creative Suite and Premiere Pro

• Possesses an entrepreneurial spirit
• Thinks strategically and analytically
• Pushes for creative and out-of-the-box ideas
• Action-oriented
• Drives results
• Cultivates innovation

$27 – $28 an hour

The pay range, which consists of rate of pay per hour, for this position is listed. Actual pay will vary based on factors including, but not limited to, location, experience, and performance.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.