Commerce Writer, GQ

## Commerce Writer, GQApply:
1 World Trade Center, New York, NY:
Full time:
Posted Today:
R-25080

Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe.

Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.#
** Job Description
*
* Location:

New York, NYGQ is looking for a sharp, curious and culturally engaged Commerce Writer, Lifestyle to join the GQ Commerce team, with a focus on grooming, wellness, fitness and lifestyle.  This role is suited to a multi-faceted writer and storyteller who combines strong editorial judgment, subject-matter curiosity and an analytical mindset. We’re looking for someone who can understand what audiences are searching for, create a compelling angle, test products and experiences, and translate those insights into authoritative and engaging content.

They should be as comfortable developing an SEO- or GEO-led evergreen story as they are writing a first-person review, producing newsletter copy or creating social-first video content.  First-person experience will be an important part of the role. We are looking for someone who is curious, hands-on and willing to test products, try new routines and experiences, speak with experts and turn firsthand reporting into credible and informative recommendations.  

This writer should also be comfortable developing stories for multiple platforms and formats, understanding how an idea can be adapted across , newsletters, search, social and video while maintaining a consistent editorial voice.  ##
*
* Primary Responsibilities:

*** Write distinctive, authoritative commerce and service journalism across GQ’s Lifestyle categories, with a particular focus on grooming, wellness, fitness and modern lifestyle.
* Develop a strong editorial point of view within these categories, identifying the products, brands, routines, services and emerging trends relevant to the GQ audience.
* Produce a mix of product recommendations, reviews, first-person testing, service journalism, evergreen guides, reported features and culturally relevant commerce stories.
* Think beyond the written article and tell stories across platforms, adapting ideas for , newsletters, social media and video.
* Be comfortable producing social-first, UGC-style and personality-led content, including appearing in short-form video where appropriate.
* Apply SEO and GEO best practices to ensure GQ’s expertise and recommendations are discoverable without compromising editorial quality or voice.
* Bring a strong analytical mindset to the role, regularly reviewing audience and commerce performance to understand what is resonating, where opportunities exist and how content can be improved.
* Have an understanding of top performing brands, retailers and products within the Lifestyle category.
* Use search trends, audience behavior and performance data to identify what readers are looking for, optimize existing content and inform future editorial ideas.
* Understand when to update, reframe, expand or retire content based on performance,…