Product Designer, Provider Sourced Patients

Staff Product Designer, Provider Sourced Patients

New York, New York, United States;
San Francisco, California, United States;
Seattle, Washington, United States

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.

About the role:

Provider-sourced patients represent 80% of new monthly patients on Headway—yet we've built relatively little product to support how providers find, add, convert, and retain these patients. This is a company-wide priority with visibility at the highest levels including our CEO, representing one of our largest opportunities for growth and impact.

As a Staff Product Designer for Provider Sourced Patients, you'll be the design anchor for a new pod focused on this critical challenge. You'll lead the design vision and execution across the full provider-sourced patient journey—from helping providers market their practice and find prospects, to designing the flows that add patients to Headway, to optimizing conversion and retention.

You'll kick off your tenure with a comprehensive design sprint in Q1 2026, consolidating fragmented organizational knowledge and building shared conviction around where to invest.

What makes this unique:
You'll need to understand diverse provider segments—practice starters vs. veterans, therapists vs. prescribers, solo vs. groups—each with different patient sourcing needs and behaviors. The spike we're looking for is designing for segmentation at scale + systems thinking: creating solutions that flex to serve unique segment needs while maintaining a coherent, unified Headway experience—knowing when to personalize and when to unify.

You'll operate with high autonomy and ownership, presenting regularly to executive leadership including our CEO and making bold recommendations backed by clear rationale.

In this role, you’ll:

Own the design vision and lead formative strategic and design sprints

• Lead design across the full PSP journey: how providers find prospects, add them to Headway, convert them to active patients, and retain them long-term
• Partner to run a comprehensive sprint consolidating organizational knowledge and validating opportunities
• Design solutions that flex across diverse provider segments while maintaining system coherence
• Conduct research, develop concept prototypes spanning near and far horizons, and build cross-functional conviction about where to invest

Build systems, collaborate strategically, and mentor

• Connect the dots across all of provider experience—designing solutions that span multiple touchpoints when needed
• Create reusable patterns for segmented experiences and contribute to our design system (Helix)
• Work across Patient, Insurance, Payer, and Network Quality teams to coordinate on shared surfaces and dependencies
• Present regularly to executive leadership including the CEO, articulating design strategy in terms of business impact
• Mentor other designers and model effective cross-functional partnership

You’ll be a great fit if you:

Have deep experience with complex systems and strong research skills

• 8+ years as a product designer, with experience designing for diverse user…