Senior Manager, Naming & Verbal Identity

New York

Landor is looking for a Senior Naming & Verbal Manager to join our New York studio.

We are Landor. World-leading brand experts, underpinned by the most expansive strategic and creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently. We work with our clients to define and solve their business problems through the lens of brand, strategically joining the dots between design, experience, governance and measurement capabilities, and always connecting our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and Manvs Machine (3D motion design). We are part of WPP.

Hello from the Naming and Verbal Identity team — we are former copywriters, book editors, improv-ers, and holiday namers. We’re a close‑knit team from diverse backgrounds, unified by a love of combining creativity with strategic rigor to transform words into powerful brand assets for some of the most important brands in the world. This job is a great fit for someone who excels at blending creative and strategic thinking.

You’ll be based in New York but work across the US, touching a wide range of projects from B2B finance, to healthcare, to consumer goods, to technology. As a senior manager you will develop naming presentations, nomenclature systems, tone of voice guidelines and messaging matrices and make confident recommendations directly to the client. You will receive support and collaboration from other verbal team members and across Landor practices.

• Build core deliverables: naming, voice, messaging, taglines and nomenclature systems.
• Create decks with a strong, well‑articulated POV to make a compelling case for your work.
• Present your work to senior clients and manage conversations on the fly.
• Work across all kinds of businesses, from CPG to B2B, conducting deep dives to understand client language.
• Connect the dots between brand and business strategy and translate each into the work.
• Contribute to other teams’ workflows as a writing and storytelling expert.
• Manage work streams according to timelines and budgets.

• 5+ years of experience as a copywriter, verbal identity practitioner, or similar work in business.
• Excellent command of language and ability to articulate the thinking behind it.
• Ability to deconstruct writing, analyze its effectiveness, and suggest improvements.
• Comfortable writing across CPG and B2B voices and switching seamlessly between them.
• Working knowledge of brand, willingness to take positions on work, and ability to argue for your ideas.
• Proficiency in Microsoft Office tools, especially PowerPoint, and ownership of AI tooling without over‑reliance.

The salary for this position may range from $75,000 to $180,000. Individual compensation varies based on job‑related factors such as location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click WPP Benefits for more details.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.