Senior Graphic Designer

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SoHo West, New York City | Full-time | In-office

We’re building the most loved beverage brand in the world.

Be LOVE™ is building the future of beverages across multiple categories. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™ isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best.

Our NYC office is the engine driving the brand forward.

We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a Senior Graphic Designer. This role is perfect for a hands‑on senior designer who thrives on turning creative vision into reality, taking initial design direction and building scalable, production‑ready packaging systems that perform across every touchpoint.

The Senior Graphic Designer (Packaging + Brand Systems) is a creative builder with deep expertise in packaging production, mechanicals, and print systems, and strong fluency across digital and brand channels. You’ll work closely with the Creative Director, who sets the initial creative vision and design direction for each brand’s packaging. Once that vision is defined, you’ll extend, scale, and execute it across SKUs, flavours, and formats, translating the concept into flawless, production‑ready mechanicals and cohesive brand systems that live across print, digital, and retail.

This is a hands‑on role for a designer who is equally passionate about craft, precision, and performance, bringing designs to life from die line to digital.

Print & Packaging (Primary Focus)

• Lead the execution, scaling, and production of packaging mechanicals across product lines.
• Translate initial packaging concepts into finalized, print‑ready files that meet brand and production specifications.
• Develop and manage die lines, print specs, color callouts, and material guidance across multiple substrates and vendors.
• Collaborate directly with printers, suppliers, and co‑packers to ensure accuracy and consistency from proof to shelf.
• Maintain organized asset libraries, packaging hierarchies, and version control across all SKUs.

Brand & Campaign Design

• Extend packaging and brand systems into launch campaigns, retail collateral, and omnichannel marketing.
• Support the development of campaign visuals, retail displays, and promotional assets that bring our brands to life.
• Partner cross‑functionally with Founders, Marketing, and Innovation teams to translate strategy into impactful creative.

Digital Design & Content

• Design high‑performing digital assets for Meta, Tik Tok, Amazon, and eCommerce platforms.
• Concept and design for email, SMS, and paid social campaigns, optimizing for platform‑specific performance.
• Collaborate closely with the Creative Director to evolve packaging and visual systems.
• Provide art direction support for photo shoots, renderings, and asset development.
• Stay informed on packaging trends, sustainable materials, and digital design innovation.
• Manage projects with strong organization and attention to detail in a fast‑paced, entrepreneurial environment.

• 5-7+ years’ experience as a graphic designer working on creative teams in‑house at a CPG brand or a design agency with a CPG‑heavy clientele.
• Bachelor’s degree in Graphics Design, Fine Arts (BFA), Marketing, Visual Communications, Packaging Design, or a related field.
• Comfortable with every aspect of the creative process, from research and concepting to final delivery of assets.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat and Premiere), as well as Canva and Figma – After Effects is a plus!
• Experience designing across all major digital advertising channels, platforms and marketplaces; including but not limited to Meta,…