Creative Director

Mission

We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Director to architect a high‑impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your every day, read on.

Profitable growth with 4+ million customers and international expansion.

New York, NY. Hybrid: 1 day remote, 4 days in office per week.

Competitive base + discretionary bonus + equity options.

Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership.

We’re hitting major inflection points. Raycon is transitioning from a high‑growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints.

• A proven track record of designing and directing high‑performing visual creative for a fast‑paced consumer brand.
• A strong portfolio showcasing both exceptional brand development work and a clear understanding of performance marketing visuals.
• Familiar with performance marketing metrics such as ROAS, CTR, Thumbstop Rate, and Hook Rates and have exposure to generating ad creatives in the past with Meta, Tik Tok, and Youtube.
• Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results.
• Expertise in visual storytelling, typography, color theory, and layout, with an ability to translate complex ideas into compelling visuals.
• Excellent leadership, communication, and organizational skills, with experience managing and developing a creative team. Quality assets can only be achieved through radically efficient creative operations.
• Fluent in both brand storytelling and performance‑driven creative.
• Data‑informed but never data‑paralyzed.
• Thrive in bottoms‑up environments and believe in customer‑first design.

• Champion and evolve Raycon’s brand identity by translating messaging into powerful, consistent visuals that strengthen market presence and brand equity.
• Oversee and improve the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product.
• Manage campaign timelines and asset delivery across teams, ensuring on‑time, on‑brief execution that meets both creative and performance targets.
• Lead, inspire, and mentor a lean 5‑person team, fostering a collaborative environment that drives innovation, efficiency, and continuous improvement.
• Partner with marketing, product, and leadership teams to ensure creative aligns seamlessly with business objectives, product launches, and campaign goals.
• Collaborate with brand partners to develop and execute cross‑licensing opportunities that expand reach, generate revenue, and elevate market positioning.

• Brand recognition and consistency improves across all channels.
• Conversion and engagement metrics increase on key campaign creatives.
• Creative team productivity and morale improve.
• Stakeholders have clarity on brand guidelines and asset timelines.

• Impact:
  Your work shapes how millions of customers perceive and engage with our brand.
• Autonomy:
  Own creative direction across channels.
• Team:
  Grounded, ambitious, and kind coworkers who GSD.

• Customer First.
• Think Big.
• Raise the Bar Every Day.
• GSD:
  Get Sh
  * t Done.

• 50% team discount on Raycon products.
• $1,500 annual L&D stipend + $200 for cultural events.
• Monthly team lunch, snack budget, March Madness bracket.