Director of Product Design

Welcome to Fi. We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

Job Description

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

We’re looking for a Director of Product Design to lead a small but mighty team of Senior Product Designers. You’ll have a key part in setting the direction of the Fi experience across the entire customer lifecycle. The role offers a chance to be hands‑on in Figma while demonstrating creative strategy expertise that bring Fi’s brand to life.

• Set the vision and high standard of quality for the entire user experience across the Fi suite of products
• Evangelize customer-centric thinking throughout the entire organization
• Align the team’s priorities to our overarching strategy and goals
• Manage, mentor, and grow a world‑class design team
• Oversee the creation of a design system
• Champion the user and advocate for their experience across teams and leadership
• Design for global scale
• Partner closely with cross‑functional leadership to make fast, high‑quality decisions and turn complex constraints into elegant solutions
• Work with research to stay close to customers and translate their pain points into priorities
• Contribute to a design culture of collaboration and creative thinking
• Guide the team in folding AI into the design process

• 10+ years product design experience, including managing and leading teams with a clear and trackable career arc.
• A track record of delivering well‑executed products and driving meaningful business outcomes
• Demonstrated ability to thrive in a fast‑paced, startup environment, working both independently and collaboratively
• Deep expertise in consumer product design
• Ability to give direction throughout each stage of the design process, from research to concepting to refinement and prototyping
• Ability to use both qualitative and quantitative insights to develop a customer‑centric strategy
• A balance of strategic vision and a meticulous attention to detail
• Proficiency in Figma as a primary design tool and experience developing comprehensive design systems
• A curiosity and excitement for experimenting with new technologies and AI
• Nice to have: experience working on a hardware product
• A passion for consumer‑facing mobile products
  
  An appetite to uplevel capabilities with the use of AI, and active in using AI to supercharge output
• A portfolio that not only showcases craftsmanship and innovation, but illustrates team management, delegation and results.

• Time to Recharge:
  Enjoy flexible PTO to take the breaks you need.
• Top‑Notch Health Coverage:
  We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks:
  Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog‑Friendly Office:
  Bring your…