Product Marketing Specialist – Private Asset GPs

About the Role:

We’re seeking a high-energy Product Marketing Associate to support go-to-market strategy, campaign execution, and messaging for MSCI’s Private Assets business—focusing on General Partners (GPs) across private equity, private credit, infrastructure, and real estate.

You will help bring our Private Asset GP Solutions to market by coordinating global marketing initiatives, supporting launches, developing marketing content, and collaborating with cross-functional teams to drive adoption and client engagement.

This role is ideal for a marketing professional with strong execution skills, a passion for finance and technology, and a desire to grow their product marketing expertise within a fast‑paced, global team.

• Support the execution of go-to-market and product marketing initiatives across Private Assets with respect to General Partner Solutions
• Coordinate the development of campaign content, sales tools, and product materials (e.g., presentations, fact sheets, landing pages, training decks)
• Contribute to messaging and positioning strategies that reflect client needs across private equity, credit, real estate, and infrastructure
• Partner with global teams to deliver integrated campaigns across digital, social, email, and event channels
• Track campaign performance and support reporting to ensure effective execution and ROI
• Maintain internal tools such as campaign trackers, content libraries, and enablement platforms (e.g., Airtable, Salesforce, Highspot)
• Conduct market and competitor research to inform marketing strategy and drive product differentiation

• Strong understanding of the private investment industry, personas and use cases within GPs, and the competitive landscape of solutions
• 2–4 years of experience in marketing, communications, or financial services—preferably with exposure to product marketing, go-to-market strategy, or private markets
• Strong project management and communication skills
• Familiarity with tools like Salesforce, Airtable, Pardot, and Highspot is helpful
• Detail-oriented and proactive, with a collaborative mindset and a great eagerness to learn
• Comfortable working in a fast-moving, globally connected team

• Salary range: $63,000 - $82,000 / year plus eligible for annual bonus
• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.

• Flexible working arrangements, advanced technology, and collaborative work spaces.

• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.

• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.

• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, Linked In Learning Pro and tailored learning opportunities for ongoing skills development.

• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.

• We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry‑leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.

MSCI Inc. is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry‑leading…