Senior Associate, Video Investment

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Video Investment Senior Associate supports the execution and management of video campaigns across the full video ecosystem, including Linear TV, Streaming, CTV, OTT, VOD, and Digital Video. Working under the guidance of the Video Supervisor or Buyer, this role is responsible for coordinating campaign activation, managing day-to-day execution, maintaining buying systems, and ensuring campaigns launch and deliver successfully. The Senior Associate partners with internal teams and media vendors to resolve issues, monitor performance, and gain exposure to all aspects of the national video buying process.

• Support the activation and execution of video campaigns across multiple client accounts.
• Analyze media plans and vendor proposals for accuracy and alignment with approved strategy.
• Prepare and issue order letters and maintain campaign documentation.
• Enter and maintain buys within Mediaocean and other required buying platforms.
• Coordinate campaign launches and ensure buys are executed accurately and on schedule.
• Facilitate makegoods, audience guarantees, and re-expressions with media partners.
• Monitor campaign pacing and delivery, escalating issues and identifying solutions as needed.
• Handle billing discrepancies and partner with Finance and media vendors to resolve issues promptly.
• Complete research requests, including ratings reports, rankers, and competitive analyses.
• Maintain traffic documents, buying trackers, and campaign status reports.
• Partner with Planning, Analytics, APEX, and media vendors to support campaign execution and reporting.
• Communicate project status, timelines, and outstanding items proactively to the team.
• Stay informed on industry trends and emerging video platforms to support ongoing learning and campaign recommendations.

• 18 months to 2 years of experience in national video buying or activation.
• Experience supporting campaigns across Linear TV, Streaming, CTV, OTT, VOD, and Digital Video.
• Minimum 6 months of experience using Mediaocean (Prisma, MBOX) or similar buying platforms.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Detail-oriented with excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work collaboratively across internal teams and external media partners.
• Healthcare, pharmaceutical, or HCP/DTC experience is a plus.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance…