Associate Director of Adult Pathways and Career Education

Title: Associate Director of Adult Pathways and Career Education - Alfred State College

Location: Alfred, NY

Category: Professional Bargaining Unit - UUP

Job Type: Full-time

The Associate Director of Adult Pathways and Career Education provides dedicated enrollment leadership for Alfred State's expanding adult and career education portfolio, including online learning, SUNY Reconnect, microcredentials, non-credit education, workforce training, and professional and continuing education.

Reporting to the AVP of Integrated Enrollment Services, this position serves as a member of the Enrollment Management leadership team and works closely with Student Records and Financial Services, Marketing and Communications, Academic Affairs, Online Programs, advising and student success teams, and other campus partners.

This is a hands‑on leadership role focused on growing Alfred State's adult pathways recruitment and enrollment efforts. The Associate Director will provide coordination and direction for this work while remaining actively engaged in recruitment, outreach, relationship‑building, and enrollment support.

The position will lead efforts to attract and support adult learners who are seeking to complete a degree, begin an online program, return to college after time away, maximize prior college credit, participate in SUNY Reconnect, or advance their careers through short‑term training, microcredentials, and professional development.

A key responsibility of the role will be creating a more coordinated and seamless enrollment experience for adult learners by connecting prospective students with the right academic programs, financial resources, support services, and next steps. The Associate Director will also help implement and optimize CRM strategies for adult learner recruitment, including inquiry management, communications, recruitment activities, application support, funnel tracking, and enrollment reporting.

• Lead and support recruitment and enrollment efforts for adult learners across degree, online, microcredential, non-credit, workforce training, and professional development pathways.
• Serve as a key point of coordination for adult learners, helping prospective students understand program options, admissions requirements, financial aid basics, SUNY Reconnect eligibility, transfer credit, credit for prior learning, registration steps, and next actions toward enrollment.
• Coordinate outreach to adult learner populations, including prospective students, stop‑out and readmit populations, online prospects, military-connected students, employer‑referred students, and individuals seeking career advancement or retraining.
• Support the implementation and ongoing management of CRM processes for adult learner recruitment, including inquiry tracking, communication plans, recruitment activities, application support, funnel reporting, and campaign performance analysis.
• Collaborate with Marketing and Communications to develop adult‑focused recruitment materials, web content, email campaigns, digital marketing strategies, event promotion, and partner‑facing communications.
• Work with Academic Affairs, Online Programs, advising, and student success teams to understand and promote adult‑friendly program options, delivery formats, course sequencing, scheduling needs, and support structures.
• Partner with Student Records and Financial Services to support adult learners through questions related to financial aid, billing, registration, transfer credit, credit for prior learning, and enrollment completion.
• Coordinate recruitment, outreach, enrollment tracking, and follow‑up activities related to SUNY Reconnect and other adult learner initiatives.
• Develop…