Product Manager, Cross-Sell

Position: Growth Product Manager, Cross-Sell
Location: New York

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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About the role Cross-sell is central to Rippling’s next phase of growth, and almost none of it happens without the systems you’ll own. As our Growth Product Manager, you’ll be responsible for the infrastructure behind every cross-sell channel — in-product ads, email, and in-product landing pages — including our Campaign Management Tool (CMT) and Next Best Product, the algorithm that determines which product we recommend to which customer.

You’re not just keeping these systems running today; you’re building the foundation that lets growth marketing scale tomorrow.

You’ll identify whitespace in how we cross-sell, find new ad types and ad surfaces we haven’t tapped yet, and improve the infrastructure our growth managers need to exceed their goals. You’ll partner with marketing, ads engineering, growth engineering, and MOps to turn what you find into a prioritized roadmap and drive it to shipped. And because you’ll understand these systems better than anyone, you’ll be the person the team turns to when an email doesn’t send, an ad doesn’t show, or we need to know what it’d take to support something new.

What you'll own Drive strategy and roadmap for in-product advertising & product-led growth:
Drive the strategy for the ecosystem of in-product ads and product pages that appear natively throughout Rippling’s platform.

Sprint management:
Run weekly sprints with ads engineering and MOps on bugs and improvements. Prioritize the backlog, keep tickets moving, and make trade-offs visible to marketing.

Troubleshooting and root-cause fixes:
When a campaign breaks in email or IPAs, project manage the immediate fix, then lay the groundwork to fix the underlying infrastructure so the same issue doesn’t recur.

Suppression rules and logic:
Own how suppression, ranking, and allocation work across emails and IPAs. Keep the rules clear and documented, and adjust them as send volume grows so we protect the customer experience without starving high-value campaigns.

Trigger signals:
Run the intake and triage process for new signals. Partner with data and engineering to bring the best ones to life and make them self-serve for marketers.

New surface area and ad types:
Expand where and how we show up in the product by adding placements for new products, new ad formats, and new entry points.

MQL and opportunity accuracy:
Work cross-functionally with Marketing Ops to make sure all engagement within Rippling is MQL’d and that the opportunities created from it are accurate and properly attributed.

Reporting:
Build and maintain the reporting that shows what’s working, what’s suppressed, and what’s driving pipeline across core channels. You’ll also analyze new experiments against KPIs and optimize based on results, working closely with data science and engineering teams to uncover new insights and share them with the broader growth…