Product Marketing Specialist

Job Description

Product Marketing Engineer:

We are looking for an experienced product marketing engineer to join the GaN Business Division in Power Product Group. The successful candidate will work on a range of exciting new products such as gate driver, motor drivers and GaN power stages for next generation of infrastructure, industrial, consumer, and automotive applications. This is an early‑stage growth opportunity where the candidate will get to learn, build, contribute and influence the charter for Renesas’s massive power product portfolio.

• Drive the product marketing strategy for gate drivers and power stages portfolio for infrastructure, industrial, consumer, and automotive applications, ensuring alignment with business objectives and customer needs.
• Collaborate with cross‑functional teams (product definition, applications and design) to integrate market feedback, competitor insights, and growth opportunities into roadmap planning and product definition.
• Drill down market TAM reports to determine market trends.
• Execute go‑to‑market strategies, including identifying lead customers and target applications.
• Track and prioritize market and customer requirements to create market requirements documents and to ensure alignment with product roadmap.
• Create compelling marketing content such as whitepapers, webinars, blogs, and sales collateral to support product positioning.
• Drive readiness of the complete product package (documentation, starter kits, collateral) and enable sales teams through training.
• Conduct competitive analysis and develop application‑focused pitch decks showcasing differentiated solutions.
• Engage with global customers for technical discussions and solution alignment.
• Represent the product line at key customer meetings, industry events, and internal strategy reviews.

Minimum:

• Bachelor’s or master’s degree in electrical/Electronic Engineering or a related technical field.
• 2–5 years of experience in product marketing, sales, or field applications within the semiconductor industry.

Preferred:

• Strong understanding of power electronics (gate drivers, motor control, GaN power stages).
• Proven experience in product launches, roadmap planning, and customer engagement.
• Excellent verbal and written communication skills, including executive‑level messaging and presentations.
• Ability to work effectively in a multicultural, cross‑functional environment.
• Business acumen with the ability to balance technical depth and market insight.
• Familiarity with automotive, industrial, or consumer market trends.
• Self‑starter with a proactive mindset and strong analytical and strategic thinking capabilities.

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products.

We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements:
Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘
To Make Our Lives Easier
.’ As the industry’s leading expert in embedded processing with unmatched quality and system‑level know‑how, we have evolved to provide scalable and comprehensive…