App Networks Media Manager

Fanatics Betting & Gaming is seeking a
App Networks Media Manager to play a key role in managing and optimizing performance marketing efforts across App Networks and other digital channels. This individual will support campaign execution, creative trafficking, reporting, and optimization efforts that drive efficient customer acquisition for the Fanatics Sports book app.

The ideal candidate is detail-oriented, analytical, and eager to get hands‑on with campaign operations — while also bringing a strategic mindset to testing, performance analysis, and budget recommendations. This role is perfect for a data‑driven marketer who thrives in a fast‑paced environment and is passionate about mobile marketing and the sports industry.

• Assist in the execution and optimization of digital acquisition campaigns across digital media channels.
• Lead creative trafficking and asset management processes with internal and external partners to ensure timely and accurate delivery.
• Support daily, weekly, and monthly performance reporting, analyzing KPIs to identify trends, insights, and optimization opportunities.
  Partner closely with the Media Manager on budget pacing, forecasting, and spend recommendations.
• Collaborate with internal teams to drive alignment on campaign goals, testing, and measurement.
• Work with third‑party vendors and platforms to ensure campaign efficiency and proper attribution.
• Maintain accuracy in campaign setup and tracking using Appsflyer and other MMP tools.
• Conduct A/B testing across creatives and audiences to improve CPA’s and drive incremental performance gains.

• 2–4 years of experience in digital media buying, user acquisition, or performance marketing. Understanding of mobile app acquisition a plus
• Solid analytical skills with the ability to interpret campaign data and make actionable recommendations.
• Proficiency with Google Sheets (formulas, pivot tables, data manipulation).
• Programmatic media experience or exposure to DSPs (The Trade Desk, Yahoo, etc.) is a plus.
• Detail‑oriented, organized, and comfortable working across multiple campaigns and partners simultaneously.
• Passion for sports, gaming, or the Fanatics brand is a plus.

You’re someone who enjoys blending analysis with execution — equally comfortable trafficking creative assets as you are analyzing campaign performance and identifying optimizations. You bring a growth mindset, curiosity about mobile marketing, and a collaborative spirit to help scale Fanatics Sports book’s acquisition efforts.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.
* Salary Range: $120,000 to $140,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sports book is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty‑two retail sports betting locations, including the only sports book inside an NFL stadium at Northwest Stadium.

Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

• Posting Date 12/04/2025, 10:56 PM
• Locations 95 Morton St, New York, NY, 10014, US (Remote)