Sr. Entertainment Marketing Manager

Job Title

Sr. Entertainment Marketing Manager

New York, NY

09 months contract

$84.00/hr – $92.00/hr on W2 all-inclusive without benefits

• The Entertainment Marketing team is chartered with bringing the brand story to life through partnerships, content, and live experiences at national and local levels, including strategic development, creative ideation, planning, execution, and measurement of sponsor ships and tentpole events.
• The Sr. Entertainment Marketing Manager will handle day‑to‑day management and execution of brand‑focused entertainment programs that provide meaningful experiences and benefits to customers, including planning, implementation, and measurement of the programs, and supporting other key entertainment partnerships as they arise.
• This person will drive sponsor ships and partnerships that support the overall entertainment strategy, brand and business priorities using sound business rationale, consumer insights, and other business information, with a focus on experiential marketing and ticketing programs.
• The individual should have their finger on the pulse of culture and be creative and collaborative in their work to help bring priority messages to life via can’t‑miss cultural moments, strategic partnerships, and events.
• They should also have a consistent record of working cross‑functionally to build and execute integrated marketing plans with teams like Media, Social, PR, and more to meet business goals, and demonstrate ability to work effectively with internal and external partners.

• Lead and execute entertainment marketing programs across the full lifecycle from briefing through measurement to support brand and business growth.
• Support entertainment partnerships and talent across all lines of business, including evaluations of new opportunities as requested/briefed by business units.
• Planning and execution of additional entertainment marketing sponsor ships/activations as needed.
• Day‑to‑day management of entertainment agencies.
• Establish and manage relationships with key internal and external stakeholders.
• Also responsible for other duties/projects as assigned by business management as needed.

Not Applicable

Contract